Before long-standing members (including me) can assist you, I'm sure they'd like to know WHY you are 'trying to research the industry.'
That's a fair question, so I guess a rough who am I is in order.

I'm from Australia and have called myself a webmaster (internet jack of all trades and master of none) for the last dozen years. That has included writing, coding, designing, SEO and marketing my own websites primarily for affiliate marketing purposes. I don't consider myself great at any one of those skills but sufficiently competent to achieve what needed to be done.
With respect to writing I don't consider myself a competent writer but again have written the content for several reasonable sites where my knowledge of the subject has covered up or made up for my poor writing style. Several years ago I ran an online writing competition, the site for which is still up and running today although it hasn't been updated for years now.
I'm researching this industry for the same reason I research any industry I am looking for opportunity. Can it be done better, cheaper, faster or can I find a competitive advantage. In all honesty I will be looking at everything from the very simple such as an adsense site, to the potential for more demanding projects such as setting up another service. Then again I might just walk away muttering that was interesting as I have done in the past.
So in summary I'm a potential competitor if you run an essay service or similar, a potential employer if you are a writer or a nobody if I can't make the numbers add up. Can't think of anything else that is relevant at this time but if you have questions fire away.