This is a fairly elaborate one we had recently on EssayBay which looks like someone had a few stolen credit cards and wanted to try and get the money off them.
The essay 'buyer' laurab1234@hotmail topped up their account with a sizeable amount of money using several different cards and names, then created writer's accounts (stupidly using the same password and similar contact details to their stolen credit cards) and posted fake projects using the buyer's account which they then bid on using the writer's account. They charged back one of the paypal transactions and then tried to claim the writer's money anyway.
They provided us with the following information in the course of dealing with them:
Shopper's Name: mr rod brown Shopper's Address: 70 alpine grove west bolden Shopper's Telephone No.: Shopper's Postcode: we36 0nq Shopper's Country: United Kingdom Shopper's IP address: 172.213.51.125 Shopper's Email: laurab1234@hotmail
Shopper's Name: leslie w wilkins Shopper's Address: nut tree cottage east burton road Shopper's Telephone No.: Shopper's Postcode: bh20 6he Shopper's Country: United Kingdom Shopper's IP address: 172.159.200.4 Shopper's Email: laurab1234@hotmail
Shopper's Name: MR PAUL DENYS SELF Shopper's Address: 47 york villas spennymoor dl166lp Shopper's Telephone No.: Shopper's Postcode: dl166lp Shopper's Country: United Kingdom Shopper's IP address: 172.188.227.80 Shopper's Email: laurab1234@hotmail
But the following details I think are genuine, because they asked me to transfer money into these bank accounts:
Bank details: Account number is 85503428, sort code is 602404 , bank name: natwest, and name : a ahmad.
Further account details: Abbas ahmadi, sort code: 110094 account number:00440297 bank name : halifax
Telephone numbers: 07931396420 and 07931872654 (neither work)
They managed to get one paper out of this but we actually still hold a chunk of their money because I mailed 'Laura' and told her I'd passed all this information to our local fraud department to deal with. The paper is below.
I hope this is useful to anyone who might have seen similar names and contact details come their way.
Jennifer
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Research on Porter's Generic Strategies
Introduction
This paper will examine the practical value of Porter's Generic Strategies and link it to the airline industry. More specifically Ryanair will be used as a basis to emphasise the practical value of Porter's Generic Strategies. The product life cycle will also be analysed. Ryanair was initially known as Aer Lingus, which was the national airline of Ireland. Whilst trying to gain a stranglehold on British destinations, Ryanair adopted a differentiation strategy along the guidelines proposed by porter.
Product life cycleThere are four stages to the product life cycle: Introduction, growth, maturity and decline. The practical value of the product life cycle cannot be underestimated. Ryanair used the product life cycle to evaluate its position in the market and used it as a platform to create stability.
Research and development is the initial stage. This is where the business has its researchers to look at new ideas and products for the market. This can indeed be very expensive but Ryanair did not budge from this. They carried out research into new destinations and are now reaping the rewards.
Introduction: At this point the product life cycle begins. The actual product or service is introduced. Companies spend an awful lot of money. This has been no exception with Ryanair who spent millions on lauching their services and it seems it was well worth the effort.
Growth: If the product or service is successfull that an inrease in sales is likely. The producer still advertises at a high level to fight off competition. Product starts to move into profitability. The cash flow starts to gain more revenue. A huge increase in sales followed for Ryanair in the summer of 2007 when the floods hit the UK. Ryanair was successful hence their services were in demand
Maturity: Sales growth begins to slow as market saturation is approached. Sales are kept going by those who are late to adopt new products. This stage will last longer than the earlier stages. This is where the most revenue is taken in for the longest period of time. This was a period of intense scrutiny for Ryanair the late summer 2006 as autumn set in and no new services were on the horizon.
Decline: Eventually the product will become less interesting for purchasers, and the decline of the product will commence. The revenue will now slowly drop but there is a possibility that the firm will not go into debt. Ryanair clearly took account of this element of the product life cycle. When sales began to decline in 2003 Ryanair took evasive action by reinforcing their existing destinations and creating new ones. For the future this will be handy. The will use the cycle to create a systematic and methodological approach.
