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Phrases   
Oct 25, 2017

ARTICLE REVIEW

1. In the article "Did I Really Go to Harvard if I Got My Degree Taking Online Classes?" Johnson describes the Harvard Extension School (HES) and the value of a degree obtained from it. The HES is Harvard University's continuing education school, designed to serve mature students and others who are unable to attend university full-time. It has less restrictive entrance requirements than other divisions of the University, is more affordable (without considering the funding available to many Harvard students), and offers a variety of programs that combine online and on-campus learning. Johnson's principle argument is that a HES education just as rigorous as any other offered at Harvard, and because it combines online and in-class settings, it provides the same experience and opportunities that a regular, full-time Harvard student receives. Because the degree itself comes from Harvard University, he believes there is no reason to feel it is second-class, or to believe that potential employers or academic institutions would give it any less weight.

Students Working OnlineThe author himself obtained a graduate degree from the HES, and this may be a source of bias in the article. What he does not tell the reader is that the actual degree says "Master of Liberal Arts in Extension Studies, Harvard University" (or the equivalent for bachelor's and associate's degrees). While he compares his $25,000 master's degree in international relations from HES to a $90,000 MBA from the Kennedy School of Business at Harvard, they are not the same thing - either in practice or on paper. It is not an MBA and it must appear on the graduate's resume as a liberal arts degree "in Extension Studies." The value of a Harvard degree is not so much the quality of education - which one can find the equal or better of elsewhere - but the prestige of the name and being one of the few accepted from an enormous pool of applicants. It is also about the opportunities for networking and building relationships with other students who will be moving into elite positions in America and around the world. While many people, employers, and schools may not judge a graduate of HES any differently, there are, unfortunately, many that will, especially in the elite classes of business, politics, and academia.

Johnson fails to address these important factors, and thus is not in a position to assert the equivalency of a HES degree with one from Harvard College or Graduate School. Perhaps this is why he only ever answers the question posed in his title implicitly; he appears to believe they are equal, but does not come right out and say so. He also puts much weight on the fact that a HES degree requires a student to take a certain number of classes alongside other Harvard students on campus. This makes his title misleading, as he did not receive his degree through online classes alone. This article and some of the comments below it highlight the debate regarding the value of an online education vis-à-vis a more traditional on-campus education.

2. One of the most significant developments in online education in recent years is the MOOC, or Massively Open Online Course. Companies like Coursera, Udacity, and edX have been offering hundreds of courses in all manner of subjects from participating universities around the world for free online. Millions of people around the world have taken the opportunity to learn for free from reputable academic institutions, but the sustainability of such services have been questioned and we are starting to see these companies explore ways in which they might monetize their services to make a profit. Fain describes Coursera's "Signature Track" program, rolled out last year, which attempts to address this issue by having students pay a small fee (between $30 and $100) to take certain courses and receive a more official "certificate of completion" at the end than those who take it for free (which will remain an option for most courses). There are concerns, however, which Fain considers, over how student identity will be verified, whether these certificates have any value, and what these changes mean for the future of free MOOCs.

Fain describes the measures that Coursera will use to verify the identity of students in the signature track: they will have to directly submit photos through a webcam, provide an image of a verifiable picture ID, and allow Coursera to create a profile of their unique typing patterns. Upon completion of a course, signature track students will earn a verified certificate and "they will be able to electronically share their 'detailed course performance' through a personal course records page hosted by Coursera" (Fain). Revenue will be split between Coursera and the institutions creating the MOOCs. Fain notes that because thousands of students enroll in most Coursera courses, it will only require a small percentage taking the signature track for both sides to turn a profit: "For example, 1 percent of students paying $50 in a course with an enrollment of 100,000 would create $50,000 in revenue."

Because Coursera certificates are not transferable to college credit, some commentators wonder about the point of them. Fain explains that it is a step in this direction, however, and students may be able to use their Coursera certificates in to gain college credit through "prior learning assessment" a process through which some colleges grant credit for work outside the traditional academic setting. Some universities are also beginning to offer the option to take their courses in either the traditional classroom or MOOC form (with some additional requirements added), and, while adoption has been slow so far, this may become an increasingly viable option for course delivery.

Technology and the turn towards "open" education are changing the educational landscape, and the future of online education may look quite different in the near future. Third party organizations - either non-profit or for-profit - may become a significant intermediary between schools and students in course delivery. Doing so in a way that gives colleges confidence to accept the resultant certificates for credit, however, may require some substantial redesign of MOOCs as they currently exist. One can only hope that such changes do not endanger the free and open education offered by MOOCs today.

3. Plagiarism is a significant concern for educators involved in online learning. Because an online instructor does not have direct contact with their students and has limited opportunity to become familiar with their students' capabilities, knowledge, and personal style, it becomes more difficult to detect cases of possible plagiarism. One tool to assist in this that is becoming increasingly prevalent is plagiarism detection systems like Turnitin. Many institutions today - for both online and traditional classroom courses - require that student work be submitted and evaluated through a semi-automated system that checks their work against a vast database of published writing, online content, and previously submitted student papers. There are good arguments both for and against the use of such systems.

In the chapter "Honor Coding: Plagiarism Software and Educational Opportunism" Losh analyzes the discourse that has arisen around the use of plagiarism detection systems. She notes that the debate has been framed in metaphors of warfare: educators are in a "battle" against plagiarism and both they and their students are adding new "weapons" to their "arsenal." These kinds of analogies, she argues, have implications for instruction in universities and, in setting students and teachers apart as adversaries, do not promote a healthy climate. Some administrators Losh speaks to consider detection systems a necessary evil to combat the plagiarists - like airport security, which we supposedly must endure to combat terrorists. Others liken it to random drug testing, highlighting the ways in which such practices impinge on personal liberties and often target the vulnerable. The company itself, Losh notes, prefers metaphors like "fingerprinting" that link Turnitin to detective work and law enforcement. She goes on to argue that the discourse around plagiarism detection is entering the same realm as that around electronic surveillance, which is becoming increasingly prominent in our society.

This chapter is valuable for it higher level view on the anti-plagiarism debate, analyzing the language without explicitly taking a side on the issue. Whether or not these systems are useful or necessary, the metaphors being used by all sides create a toxic environment in educational institutions. What should be a collegial atmosphere becomes an antagonistic one, and it is highly questionable whether this is a "battle" that can be one, at least if one frames it in such terms. While this discussion does not specifically concern online courses, it is equally applicable to either environment.

Works Cited

Fain, Paul. "Paying for Proof." Inside Higher Ed. Web.

Johnson, Theodore R. "Did I Really Go to Harvard if I Got My Degree Taking Online Classes?" The Nation: Education. Web.

Losh, Elizabeth. War on Learning: Gaining Ground in the Digital University. Cambridge, MA: The MIT Press, 2014. Web. ProQuest ebrary.
Phrases   
Oct 25, 2017

Unemployment is a problem that many people face across the world. It is not only a problem to the third world countries, but also affects people of the first world or developed economies. I have personally experienced unemployment problem in my life. It has impacted negatively on my life because it reduced my income and the income of our family. My experience of being unemployed began at an early age, and it has taught me a lot of lessons. I now understand that unemployment is an issue that needs to be addressed so that everyone is able to earn enough income to support their lives and those of their families.

Just at an early age of 16, my father's company faced financial problems and was closed down as a result. I had no option but to look for a job so that I could meet the expenses of our family and pay for my school fees. The only job I could secure was being a waitress in a fast food Chinese restaurant. It was a difficult experience for me, and I came to understand how the problem of unemployment for someone who has a lot of people who depend on him is detrimental. At the moment, my father has reopened a company again. The living standards of our family have now improved. I am optimistic of getting a job as soon as I graduate this fall, I am optimistic that I will earn a good job because I will also have completed internship at Morgan Stanley and Tax Calculation.

Student UnemploymentUnemployment is a major issue of concern because it causes reduced economic growth. It makes people who are able and willing to work to remain idle. While they are idle, they often don't stop consuming but they never get to save anything because they don't earn any income for them to save. This leads to reduced savings and increased spending. For instance, when I was unemployed I couldn't earn any income and I couldn't support or help anyone who was seeking for a job. If I had secured a job, I could possibly hire some of the members of the society to do jobs such as domestic chores. This could reduce the impact of unemployment. During the period within which I remained unemployed, it was even hard to interact with friends at home or even at school because I felt that I could not fit into their peer groups due to my financial problems caused by the unemployment issue.

From my personal experience, I realized that unemployment causes poverty. Most of the people who do not have a job are supported by family members, relatives, friends or relief organizations including government programs; just as I had to depend on my relatives to meet my basic needs. Even my parents could not meet all my needs, especially my education fees because they had just lost financial resources when their business collapsed. The help I got from relatives could not be enough for me to meet all my needs. Therefore, I had to plan well for the little I got from relatives and purchase only the most basic needs. Unemployment therefore causes poor living standards among the unemployed. It also leads to emergence of slums where people live under poor conditions, unhealthy and unsustainable environment. From my own experience of the past, lack of employment causes emotional and psychological problems. Unemployed people lose hope, get discouraged, disillusioned, stressed and depressed. They fail to trust themselves, and sometimes tend to lack trust in themselves; believing that they are not able to secure jobs because they have an inner disability. In this regard, it is important to find ways of providing employment opportunities to everyone in the society so that everyone can be able to contribute to the needs of the society and enhance self-confidence among those who secure jobs.

The issue of rising unemployment rates can be resolved by various sectors and players in the economy coming together to address some of the fundamental challenges of the economy that cause unemployment. One of the best ways of solving unemployment problems is by increasing education among members of the society. Institutions of higher learning should be well reformed and structured to meet information, knowledge and skills needs for the economy to improve its investment and employment opportunities. Every individual should be given an opportunity to discover their potential through education.

Instructors should develop learners who are focused on increased employment opportunities while learners should use the knowledge they acquire in a positive so as to strengthen the economy and create opportunities for employment. The government should also support businesses and individuals to invest well and create opportunities for employment through subsidies and reduced taxes for small businesses and low income earners.

In conclusion, unemployment is an issue that has caused many negative impacts on the society, including me. It is caused by general lack of education and illiteracy. It is also caused by poor policies and policy implementation. It causes depression and poverty among the unemployed. With good reforms in both the public and private sector, coupled with good education systems; the society may finally recover from the problems caused by unemployment. Therefore, students and lecturers should address the issue in a more proactive and integrative manner so that every member of the society can participate in and benefit from unemployment and poverty eradication in the economy.

Reflective Memo

This writing project is the same to some extent to the writing projects that I have done in the past. It also differs from past projects in some aspects. Like the past projects, this project requires referencing and citations. Another similarity with other projects I've done in the past is that they both require good planning and organization. Unlike past projects, the current project involves narratives, which I hadn't done before. The outlet I targeted is a narrative online article. This has led me to focus in originality of the narrative and use of simple language that can be understood by all online readers. Peer review impacted on my revision process because it enabled me to identify some of the wrong narrative writing styles, wrong spellings and poor structures. This helped to format my narrative appropriately in order to meet the needs of my audience. This essay has strengths right now: it forms basis for future essays and explains the issue of unemployment rate effectively in order to enable relevant stakeholders to address the issue successfully. I still need develop a few things in order to have a portfolio-ready draft. I need to add more writing skills to my skill-set in order to write a good essay in the final draft that will pass information cohesively and clearly such that it can be understood easily. I also need to do more research so that I can be able to develop good essay writing skills and gather information about the issue at hand. The instructor should mainly focus on the weight impact of the issue on various audience mentioned in the draft.

Works Cited

Arnold, Roger A. Macroeconomics. Mason, OH: Cengage Learning, South Western. Print.

Card, David. "Origins of the Unemployment Rate: The lasting legacy of measurement without theory." UC Berkeley and NBER, 2011.

Hall, Robert E. "A theory of the natural unemployment rate and the duration of employment." Journal of Monetary Economics, 5, 153-169.

Mishel, Lawrence R, Jared Bernstein, and Heather Boushey. The State of Working America. Ithaca, NY [u.a.]: ILR Press, 2003. Print.

Oecd Regions at a Glance 2009. Paris, France: OECD, 2009. Internet resource.

Roberts, Lance W. Recent Social Trends in Canada. Montreal: McGill-Queen's University Press, 2005. Internet resource.

Van Kleeck, Mary. "The Federal Census of Unemployment." Journal of the American Statistical Association 26 (1931-173): 189-200.
Phrases   
Sep 14, 2017

RESEARCHING THE CHECK & CONNECT DROP OUT PREVENTION PROGRAM

Proposed Methods and Utilization Analysis

By focusing on the concept of evaluation research, this author aims to prove that drop out prevention programs are beneficial in all communities. Such programs are designed to meet the ongoing needs of students, particularly those at greatest risk for failure and those with behavioral problems. Check & Connect is an effective and proven method of increasing student engagement and significantly reducing drop out rates. The outcome of this study will illustrate how this program will benefit individual schools, parents and students, and communities as a whole. This study is clearly responsive to the needs of the collective community in ways that foster productive student engagement, increase high school graduation rates, increase secondary education enrollment, and result in productive adult citizens later in life.

Methodology

Student DropoutWithin this section, the author details the participants involved in the study, data and data collection with regard to data needed and available data, the approach used (qualitative), and limitations of the study findings and outcomes. This study focuses on the Check & Connect drop out prevention program and its effectiveness compared to other drop out prevention programs. The author's aims to answer questions related to the outcome areas of communication and knowledge and the delivery of the program in terms of increased student engagement and mentoring support by conducting an in-depth literature and research review for similar programs. By reviewing similar programs and their effectiveness, the author is confident that the findings will reveal the Check & Connect program is the most effective program to date and that the program would be beneficial for use all schools.

Participants

This study does not utilize participant input in the quantitative sense; instead, this study focuses on the qualitative factors presented and available through past studies and reference material obtained from a variety of sources specifically related to the stakeholders that include state regulatory and licensing agency personnel, child service agencies, parents of children attending secondary educational facilities, parents of other children in the community, school administrators, school teachers, school board members, truant officers, and juvenile justice court officials. For regional specific data, this author will consult with regional stakeholders listed above within a 100-mile radius of the author's location.

Student Drop Outs - Data and Data Collection



Data Required

To complete this study, the author will require extensive data on national drop out statistics, previous hypotheses on why students drop out of school, levels of parent involvement both with and without intervention and prevention programs, and summaries and statistics for two of the nation's top drop out prevention programs to compare to the Check & Connect program. Any information obtained from individuals will be compiled separately for comparison to past studies and literature reviews. Further data might be needed in regard school that do not employ a drop out prevention program and why.

Data Available

Data is available at local, state and federal levels and will be accessed and used accordingly during the course of this study. Specific data that applies directly to the stakeholders referenced within this study will be analyzed and compared to the findings of past studies to determine the overall effectiveness of the Check & Connect program and the receptiveness of stakeholders in implementing the program if such a program is not currently in use.

The data obtained for this study includes reference material for Check & Connect and similar drop out prevention programs in addition to academic, government, organization, and institutional websites including but not limited to the What Works Clearinghouse, the Department of Education website and publications, independent studies published in peer-reviewed journals, and other studies as related to the program and outcomes listed herein. Specific study data obtained includes the work of Cheney, et al., who conducted a two-year study of "two hundred seven students in Grades 1 through 5 who were at risk for severe behavior problems" (p. 226) to determine the effectiveness of the Check & Connect program.

Further data will be obtained by examining national drop out statistics before and after the program was launched. Such types of data will come from government statistics databases and media sources related specifically to the coverage of drop out issues and prevention methods.

The Wings Institute provides valuable data regarding research of programs and studies relating specifically to the Check & Connect program with extensive comparisons to other similar programs. By assessing evidence-based research as predominant data sources, this author believes that the outcome of the study and presentation of findings will substantiate the overall premise of the Check & Connect program as a reputable and effective method of reducing drop outs among the nation's teens. Additional data will include brief reviews of drop outs, reasons teens drop out of school, the statistics regarding the lifestyle of teens after dropping out, and related data that will, in turn, further substantiate the benefits of drop out prevention programs and the lasting impact such program have on students into adulthood.

Approach

Using the qualitative approach, data will be analyzed based on the findings of individualized studies and compared to the literature reviewed in the course of researching for this study. The author will close examine related literature to discern what elements of the data are applicable to this study with regard to the questions posed herein. Because this study focuses on answering the series of preliminary research questions, it does not rely on a hypothesis in the traditional sense; however, an underlying hypothesis that can be assumed is that the Check & Connect program is beneficial to significantly reducing drop out rates in participating schools thus leading the author to recommend the program as a preferred option for all schools.

The information analyzed will be compared with the expected standards for the Check & Connect program which include outcome areas where at least 25% of families report more frequent communication with their teens regarding frustration in the classroom and an improvement in student scores by at least 20 points on Check & Connect content-based items. Further analysis will determine whether the findings of past studies and current data are in compliance with the Check & Connect program design and what aspects of change might be applied to improve deficiencies and noncompliance areas, particularly as related to the hours mentors spend with students each week and the hours students spend on coursework each week.

This study will review statistics concerning the aftermath of dropping out of school and compare this data to the lifestyles of students who completed high school after engaging in a drop out prevention program. Collectively, each level of this research will support the author's view that intervention and prevention programs do work to increase student engagement, increase parent involvement, significantly reduce drop out rates, and to increase the quality of life after graduation (e.g. continuing on to college, dedicated mindsets for the workplace, etc.).

Limitations

The greatest limitations include poor or lack of parent feedback concerning how they feel drop out prevention program work to engage students and an inability to obtain parent involvement in their child's academic career. Some limitation might apply when seeking sufficient data to cover the short, medium, and long term outcomes. Other limitations might include lack of current data available in the literature and research material, particularly within the past one to two years. However, data within the last five years is typically viewed as current by academic research standards. Based on this statement, the author believes that the accuracy of information presented within the study and the analysis of the data obtained will be sufficient to make a strong assessment of the effective of the Check & Connect program.

REFERENCES

Cheney, D. A., et al. A 2-year Outcome Study of the Check, Connect, and Expect. Intervention for Students at Risk for Severe Behavior Problems. Journal of Emotional and Behavioral Disorders 17(4), 226-243.

Christenson, M. T. Check & Connect: A Comprehensive Student Engagement Intervention Manual. Check & Connect.

Pankow, C. (n.d.). Transporting an Evidence-Based School Engagement Intervention to Practice: Outcomes and Barriers to Implementation. The Wings Institute.

Research. The Wings Institute.
Phrases   
Aug 31, 2017

ABSTRACT

This paper seeks to comprehensively understand the difference between the values and educational philosophy of the American education system as well as the Chinese education system. By taking an in-depth look at the definition of "culture" as well as the respective philosophies that shape the educational systems of both countries, one can better understand the similarities and differences between the countries. Further, this paper seeks to offer insights into family involvement in a child's education. As the research suggests, education is a highly-valued facet of both the American and Chinese family's life. In valuing education in the classroom as well as the need for supplemental education and knowledge by a student's family, both countries have worked to turn out successful and knowledge-driven citizens who are better equipped to take part in society as a well-rounded and cultured individual. Finally, this paper will offer insights into the cultural divide that exists between American and Chinese individuals by citing insights and observations from the feature film "The Gua Sha Treatment."

Keywords: EDUCATION, CULTURE, HISTORY, TRANSFORMATION, CULTURE-SHOCK, GUA SHA

Outline of Major Components:

I. Introduction.

i. Thesis: In viewing the research at hand regarding the culture of education in both China and the United States, it is apparent that while there is a distinct cultural divide between the two countries, their respective focus on education and family involvement is one that is vastly similar in their collective goal to produce educated, hard-working, culturally-sensitive and knowledgeable individuals that will better society through their post-educational actions.

ii. Brief Comparison of American and Chinese Educational Models and Values

II. The Familial Role in Shaping Education and Cultural Knowledge

i. American and Chinese Educational Philosophies

III. Culture and History: The Ability to Transform

i. Definition of "Culture"
ii. Chinese Motives for Success and Educational Background
iii. American Motives for Success and Educational Background

IV. Parental Involvement: Impact and Existence in Chinese and American Education

i. Values and Research Regarding the Impact of Parental Involvement in Education
ii. Chinese Breakdown: Familial Involvement and Actions
iii. American Breakdown: Familial Involvement and Actions

V. Culture Shock: Bridging the Gap across a Cultural Divide

i. Mixing Cultures Can Bring about Alienation/Discrimination
ii. Example: An American Student in China
iii. Example: Insights from the feature film, "The Gua Sha Treatment"
ii. Need for Acceptance/Cultural Sensitivity

VI. Conclusion

i. Wrap-Up and Reiteration of Thesis


INTRODUCTION

Education System: China vs AmericaThroughout the world, parents work every day to ensure that their children are educated both in and out of the home. What is learned in the classroom is certainly valuable to any child or individual, but this education must be supplemented by the family in order to form a well-rounded individual who is aware of the values of education as well as the values of his or her own culture. For instance, in viewing different cultures in comparison with one another, it is easy to see how individuals of different cultural backgrounds value education and decide what knowledge to instill upon their children in their own respective homes. In viewing the average American family and its view on education both in and out of the home, in comparison with that of the Chinese family, it becomes easy to discern immediate similarities and differences in culture as well as in the educational system. In viewing the research at hand regarding the culture of education in both China and the United States, it is apparent that while there is a distinct cultural divide between the two countries, their respective focus on education and family involvement is one that is vastly similar in their collective goal to produce educated, hard-working, culturally-sensitive and knowledgeable individuals that will better society through their post-educational actions.

The Familial Role in Shaping Education and Cultural Knowledge



One of the most powerful supports for student's learning and development is a family's involvement both in and out of school. Over 40 years of steadily accumulating evidence show that family involvement is one of the strongest predictors of a student's school success, and that families play pivotal roles in a student's cognitive, social and emotional development from birth through adolescence and beyond into adulthood. While the bulk of a student's education is that which has been mandated by his or her respective country or state, an individual becomes well-rounded and truly knowledgeable when that person is able to combine what he or she has learned in the educational system with his or her own life experiences and what he or she has been taught by family members or acquaintances. It is what is learned out of the classroom that forms the true foundation of the individual, and it is in this capacity to learn that individuals are shaped culturally and socially, with the varying implications of his or her own life and situation coming together to form a worldly individual.

It is in this capacity that individuals of different cultures are taught what is the "norm" for that specific culture. In this manner a student educated in America by mandated educational standards and a student educated in China by the same standards will turn out to be two completely different culturally-centered individuals, with the American taking what has been learned in the classroom and adding his or her own learned cultural behaviors and beliefs with them throughout their lives and actions and the Chinese individual doing the same. The cultural values of the United States in terms of education promote a system that focuses on more than just traditional education, focusing beyond the teaching of the "three R's" and taking on the teaching of: "melting-pot socialization (the blending of diverse ethnicities, races, creeds and cultures); recreation and avocation (extracurricular clubs and sports); vocational education (small classes and often expensive equipment); special interest classes (art, music theater); etc.. By contrast, Chinese culture shapes their education somewhat differently, with teachers being thought of as more strict and authoritative. Chinese culture allows students to partake in critical thinking by answering in ways other than "multiple choice" or "right v. wrong" (Tan 2013: 172). As such, American families and Chinese families understand the type of education that is undertaken within the two respective school systems, and these families understand how to supplement this education with additional cultural and behavioral knowledge within the household. In viewing a further break-down of the meaning of "culture" as well as the differences between the American view of education versus the Chinese view of education, one is better able to understand how individual families understand the basic educational systems that are in place in both countries in order to use these systems as a basis for continued personal growth and increased knowledge within the family structure.

Culture and History: The Ability to Transform



English Anthropologist Edward B. Tylor in his book, Primitive Culture, noted that culture is: "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society" (Tylor 2010: 2-3). This classic and widely-accepted definition of culture is one that is passed from generation to generation within a particular group or society of people. Culture has so much to do with one's own view of their nationality as well as an understanding of how he or she came to be. In order to understand how the educational cultures of modern-day American and China came to be, it is necessary to understand the roots that laid the foundation of each country's educational systems so many years ago.

China has a history of more than 4000 years that has long been steeped in tradition, elevation and morality. Where Western philosophy believes in the increasing of man's knowledge of facts, Chinese philosophy seeks to elevate the mind and seek life's higher moral values. This philosophy has found its way into the Chinese educational philosophy. For many years, schooling was used as a way to educate government officers in the ways of fact, structure, and operations. This led to the Keju system in China, or the Imperial Examination System, through which intellectuals and officials were examined and selected. Since this time, schooling and education have become the key to reaching the upper-crust of society. Today, in China, education is viewed as the means to achieve success. Regardless of the status or economic class that one is born into, education and schooling is the one thing that can allow an individual to prove himself or herself in a manner that will open new doors to success and wealth in the future. As such, education in China means that one can not only better himself or herself intellectually, but an individual has the capacity to better himself or herself in terms of their place in society.

This cultural understanding of education in China is vastly similar to the way in which education in America is thought to allow an individual the ability to achieve "The American Dream." The American Dream is a powerful concept that has pushed immigrants and Americans to pursue success and change for over two centuries. As The American Dream holds each person responsible for achieving his or her own dreams, while generating shared values and behaviors needed to persuade Americans that they have a real chance to achieve them, it holds out a vision of both individual success and the collective good of all. This notion is not only completely in line with that of cultural distinction, but it aligns with the American philosophy of education which is that individuals should educate themselves to better their minds and beings as well as to better society.

In this capacity, the educational culture in China and in the United States are vastly similar. Both countries have established a culture in which education is valued as both an intellectual resource, but as a resource for the furthering of society.

Parental Involvement: Impact and Existence in Chinese and American Education



There has always been a clear assumption that parental involvement in a child or adolescent's education benefits that child's learning and society in general, as well as educational researchers, have long been interested in the positive effect that this parental involvement may have on students' academic achievement. Additionally, there are many different reasons that parents choose to get involved in their child's education. Whether it be for cultural reasons, developmental reasons, or other personal reasons, the degree to which parental involvement in education varies from household to household is almost as varying as viewing parental involvement from country to country. While this involvement is obviously subjective, there are several different theories which researchers have developed to understand the trends of parental involvement in a more general way. For instance, Professors Kathleen Hoover-Dempsey and Howard Sandler of Vanderbilt University assert that parents universally become involved in their children's education because: (1.) they develop a personal construction of the parental role that includes participation in their children's education; (2.) they have developed a positive sense of efficacy for helping their children succeed in school; and (3.) they perceive opportunities or demands for involvement from children and the school. In viewing the differences between the Chinese educational system and parental involvement with that of the American system, one can better understand the motivations behind the general involvement of each culture.

In China, education is a valued commodity. Tuition is free for any Chinese student up until high school, when parents and families must decide whether or not to pay the costs which will allow a student to continue onward in their education. As such, in China, students receive educations of greatly varying quality, with parents who choose to pay for a child's continuing education paying quite a low for it. Although China is committed to a system "implemented uniformly by the State," with "no tuition or miscellaneous fee," according to the 1986 Compulsory Education Law, some families still struggle significantly to pay for school, especially in rural areas.

As such, education in China depends largely on how ambitious a family is and how wealthy they are, and the choice to partake in schooling means that a student and his or her family are prepared for the rigors of the Chinese educational system. The learning environment in China is extremely demanding and competitive. Students work exceedingly hard to maintain their grades in hopes of achieving a spot in the upper echelon of the class. Unlike in Western countries like the U.S., students in China do not have the freedom to choose what they want to learn, with Chinese schools uniformly utilizing standardized textbooks composed and published by the regime. As such, Chinese schooling is largely based on uniformity, repetition and recitation, leaving little room for open discussion. While Chinese students are encouraged to think critically in terms of answering questions posed to them, this critical thinking must stay on task and never stray from the goal that is finding the answer.

As the education a student receives in the Chinese classroom is completely structured and without room to improvise, the Chinese family has the task of imparting additional knowledge into students that would otherwise never be taught. As a Chinese parent or family member, it is essential to provide a student with the additional histories of family members and friends in order to supplement the history that must be memorized out of books. In this manner, a student is able to understand how the history within a book affected those individuals that he or she knows and loves.

Additionally, as education in China is considered the launching point for future successes, parents and families ensure that a significant amount of time is spent on reiterating the education learned in classrooms while at home. Research has found that Chinese parents set high standards for their children and devote much time and energy to helping them because of the belief that their children can excel if they work hard enough. A child's education is seen as an investment, not only for that child, but for the entire family. Chinese families invest significant time, energy and money into a child's education, and in doing so, they expect to see benefits from their efforts. A recent survey conducted by the China National Statistics Bureau showed that more than 60% of Chinese families spend one third of their income on their children's education, with this spending coming in second behind expenditures on food. Clearly, this is a tremendous amount of money to spend - money that can easily be spent on other things that are necessary for the survival and comfort of millions of families across China. However, culturally, children in China are seen as a direct extension of their parents, and as such, children are viewed as a valued source of pride for entire families. The ability for a child to do well in school and continue on with their education is something that is seen as a direct achievement of an entire family. While the student has clearly put forth significant efforts into his or her own education, it is commonly understood in China that the success of a respective student means that his or her family has put the same amount of time and effort into honing their educational skills.

In America, though education is valued, it is often taken for granted. In the United States, children are required to attend school until the age of 16-18, depending on the state. Students can receive education via public, private or home schooling, but the largest amount of American students attend public school because of its free nature. In America, a free education is afforded to all children until their adulthood. Public, private and home schooling all provide children with a greatly similar education, with curriculum being mandated by federal and state governments in order to ensure that every child is learning what has been deemed appropriate for them in their respective age group or grade level. In addition to the curriculum structure, American students are given a vast amount of choice regarding the content of their own education, especially when viewing these choices in comparison with the lack of choice for students in countries such as China. For instance, while a student in China is held to study those subjects which have been decided for them throughout the entirety of their education, American students are given far more freedom. While a Chinese student will understand that their grade level or class position will determine what they will study, an American student understands that they are given a wide variety of choices. Take, for example, the ability for many American high school students to essentially create their own class schedules. While a high school student in Philadelphia may choose to take theater, chemistry and advanced physics in order to fulfill the education requirements set forth by their school district, a student of the same age in Beijing has no choice at all.

This type of freedom in education presents a type of conundrum for the success of the American educational philosophy. While this type of freedom allows students to grow intellectually by engaging in choice, it lacks the structure of the Chinese educational system, which has proven exceedingly beneficial in its ability to turn out individuals who understand the value of hard work. However, the ability of the United States to maintain an educational philosophy that differs significantly from other nations around the world in its focus on a liberal arts education provides American students with a broad depth of knowledge that can help shape their choices for the future.

Whereas a Chinese student, who has only engaged in the subjects of history, math, science, etc. only understands those subjects and will likely be unsure of which direction to go in in the future, an American student has been offered the ability to see a glimpse of many different subjects and areas of specialization that often allows future decisions to be made with a greater sense of confidence. This wide variety of classes and subjects is often coupled with a student's engaging in many different extra-curricular activities. American students are generally spread very thin, dividing their time between school, work, family and play. As such, American parents are often very involved in their children's lives, but are more focused on their children's overall happiness and success levels rather than on their success in each and every single subject and activity.

American parents in general seem more concerned with whether children have an opportunity to achieve some measure of success commensurate with their particular capabilities. As such, many American parents will not push their children to excel amongst the group as Chinese parents do; rather they want their child to excel as far as he or she can as an individual. American parents are often around to reinforce what a child has learned in school, but they generally do so in a far more relaxed and distanced manner than Chinese parents. For instance, where Chinese mothers will actually attend school in order to take notes for their children when they are ill or unable to attend themselves, or where Chinese parents are expected to attend school on an average day to observe their children's work habits, American parents do no such thing.

Culture Shock: Bridging the Gap across a Cultural Divide



While Chinese parents and American parents essentially want the same things for their children in terms of educational success, there exist many discrepancies in structure and formality that completely separate the two cultures from one another. As such, a certain capacity for "culture shock" exists when the two cultures meet. This shock is best seen in viewing examples of American students' experiences setting foot in the Chinese educational system and of Chinese students doing the same in American school settings. In viewing several examples, one can better see the differences at hand in differing cultures, as well as to understand the need for knowledge regarding other countries in order to foster worldwide cultural sensitivity.

Yale student Kelsey Larson signed up to study language abroad in China for six weeks in early 2012. She anticipated that her time there would be spent learning just enough linguistic foundation in class to allow her to experience the sights and culture of China around her in her free-time. She thought of a prior German language class that taught with hands-on and noisy learning that taught language through songs, poems, skits and videos and anticipated that her time in China would be much the same. Kelsey described her first day of class in China, as such:

"Our mild-mannered teacher, walking into the class on the first day, suddenly transformed: her spine snapped rigid, her teeth grew into daggers, and her eyes began roving the class for the weak or chatting. 'Listen!" she ordered us. 'Listen and read!' And with that, characters began appearing on the board in a dizzying succession, long periods of lecturing periodically interrupted by questions zooming in on the unprepared" (Larson 2012: 1).

Larson goes on to note that it did not take her long to realize that this type of environment in the classroom was not out of the ordinary. Instead, her time in China proved the most rigorous of her educational experiences up to that point in her life. The teacher's task to impart information while the students listen attentively, take detailed notes and study outside of school does not seem far from the task of the American teacher, but it is the Chinese student that takes this type of structure to the next level with significant studying and classwork in the home environment and during that student's own free time. While this is the task of the American student, the fact is that the Chinese student takes this task to heart on a daily basis. The type of excellence and attention that is needed to form a truly dedicated student is not hard to come by in China. While this type of educational mastery is something that is essentially honed and rare in America, in China, it is the norm.

Larson notes that it did not take her long to understand this difference, noting: "Activities were virtually unheard of. My host sister looked puzzled and then started laughing nervously when I asked her if she every played games in class" (Larson 2012: 1). Again, this type of dedication may prove to be a shock when witnessed by an individual from another country, but in China, it is the difference between passing the rigorous college entrance exams and failing, getting a valuable job or being passed over, or in making your family proud instead of letting them down. Larson notes: "If U.S. students faced the same set of incentives, they might be burning the midnight oil to achieve their education as well" (Larson 2012: 1). It is this type of cultural knowledge that cannot be studied to be understood. Rather, it must be experienced. In these experiences, individuals are able to witness firsthand the cultural differences that exist between individuals, even when those individuals are separated by nothing but an aisle between desks.

The same type of cultural shock can be seen in viewing the experiences of Chinese individuals in an American or western atmosphere. Take, for example, the plot of the feature film, "The Gua Sha Treatment." Released in 2001, this Chinese movie depicts the cultural conflicts experienced by a Chinese family in America. The movie centers around the arrival of Grandfather Xu, who comes from China to visit the family of his son, Datong in St. Louis. While there, the grandfather finds that his grandson is running a fever. Unable to read the English labels on the medication in his son's home, the grandfather gives his grandson, Dennis a treatment of gua sha to treat him. Gua sha is a modality used across Asia, often called "scraping," which is used to treat respiratory problems and other ailments. Gua sha practitioners palpate their patients to find areas that feel tight, then they rub these areas with a spoon or a similar tool until they turn red to "scrape the restriction in their skin" (Moyer: 1). While the medical benefits of gua sha are still being studied, the practice has been used for centuries and has caused relief in many patients despite the leaving of red scrapes and welts across the palpated area for days, its uses are still rare in the west.

When the obvious marks left on Dennis' back are viewed by individuals outside of the Xu family, the authorities are called, the traditional Chinese treatment is mistaken for child abuse, and Dennis is taken into child protective custody. Only after much deliberation and cultural education is the situation resolved and Dennis allowed to return home to his family. The use of gua sha in the movie as well as the impending results of its use are just some of the cultural clashes that exist in the film. Additionally, there is a significant clash between Americans and Chinese, although it appears conspicuous at times. In the beginning of the movie, Dennis is involved in a fights with an American child who is the son of Datong's boss. Datong becomes furious with Dennish and hits him publicly in front of his boss. When the boss questions why Datong has done this, Datong says: "I hit him to give respect to you!" However, the boss, a westerner is exceedingly confused by this philosophy, as the western view of respect and its achievement is clearly different than the Chinese view.

As seen, the cultural clashes that exist in these scenarios are exceedingly varied in size and scope. However, they work to pinpoint the types of situations that can occur when an individual places themselves into the environment of a new culture without fully understanding the implications of doing so. This is why education both in the classroom and within the family, as noted, are so vastly important. While much knowledge is acquired through experience, much of it is also acquired through listening, and in listening to one's own family, who an individual already trusts and respects, it is more likely that the information being imparted will be more readily absorbed.

In these examples, gua sha or studying abroad are just two examples of situations that can be replaced with countless other examples of cultural indifference. Without education or previous knowledge, the shock of these situations is what brings upon the alienation of a culture or can lead to further discrimination. This type of mentality exists in many capacities because of a lack of education and knowledge. As such, it is necessary that individuals are taught about cultural awareness and other cultures in order to understand that certain behaviors are not necessarily "wrong" just because they are different. In viewing these two scenarios by looking at the relationship between two cultures, it becomes clear how many more scenarios of misunderstanding and lacking education exist throughout the world, as so many different cultures and topics can be paired up as two have been in this research paper. Only through understanding how endless the possibilities for discrimination and misunderstanding are does it become more apparent that cultural awareness is a facet of education that is essential.

CONCLUSION

In viewing the many differences between the values of education in terms of the family in China and in the United States, it is true that it first appears as different as comparing apples and oranges. However, upon closer inspection, it can be seen that the values of education are truly quite similar in viewing both countries. In both China and in the United States, parents generally understand the value of a child's education, but they additionally understand that the knowledge learned in schools is truly not enough to shape a student into a culturally sensitive and aware human being. In this capacity, it is the job of the parent and family to impart cultural and social knowledge into a student in order to allow them their best opportunity to flourish. While China and the United States have significantly different educational curriculum, their respective educational systems and the efforts of students' families have consistently produced educated and successful students who continue to positively impact society.

Works Cited

Bouffard, S., Bridglall, B., Fordon, E. and Weiss, H. 2009. Reframing Family Involvement in Education: Supporting Families to Support Educational Equity.

Chen, H. 2001. Parents' Attitudes and Expectations Regarding Science Education: Comparisons Among American, Chinese-American and Chinese Families. Adolescence, 36/142: 305-313.

Chen, M. and Fan, X. 2001. Parental Involvement with Students' Academic Achievement: A Meta-Analysis. Educational Psychology Review, 13/1: 1-22.

Hochschild, J. and Scovronick, N. 2003. The American Dream and Public Schools. New York, NY: Oxford University Press.

Hoover-Dempsey, K. and Sandler, H. 1995. Parental Involvement in Children's Education: Why Does it Make a Difference. Teachers College Record, 97/2: 311-331.

Larson, K. 2012. Classroom Culture Shock: American Teenagers and the Chinese Education System. The Yale Globalist.

Moyer, J. 2012. Gua Sha: Scraping of Back is Said to Relieve Pain and Ease Other Medical Problems. The Washington Post: Health and Science.

Noack, E. 1999. Comparing U.S. and German Education like Apples and Sauerkraut. Phi Delta Kappan 80/10.

Roberts, D. 2013. Chinese Education: The Truth Behind the Boasts. Bloomberg Businessweek.

Schaak, T. 2013. Comparing U.S. and Chinese Public School Systems: Parental Involvement. University of Michigan.

Shu, F. 2001. Chinese Families Spend Heavily on Children's Education. China.

Suen, H. and Yu, L. 2005. Historical and Contemporary Exam-Driven Education Fever in China. Journal of Educational Policy 2/1: 17-33.

Tan, C. 2013. Critical Thinking the Chinese Way. Concerns and Prospects 21/1: 171-184.

Tyler, E. 2010. Primitive Culture: Researchers Into the Development of Mythology, Philosophy, Religion, Art, and Custom, Volume 2. New York, NY: Cambridge University Press.

Wang, A. 2012. The Difference Between Chinese and American Education. The Epoch Times.
Phrases   
May 09, 2017

Executive Summary

With digital media becoming the industry trend for media distribution, there has yet to be a full revolution for electronic books (e-books). Though the market has presented itself, it has not been embraced by consumers in the same way in which digital music has become standard in Mp3 related technologies. The technology for electronic books already exists, however, with extended features and additional content not available in the print media format, it is possible to entice more customers to download digital e-books and also potentially entice people who have purchased the standard print format of a book to also purchase an e-book to receive the additional content. DVDs have been using extended features and additional content to entice buyers to want to own the film and to regenerate interest in a film in which the consumer may have already seen or already own a previous copy. By taking this same concept and applying it to e-books, it is estimated that a considerable amount of more attention can be focused on e-books and generate interest in this growing division of media distribution.

E-Book Plus: The Content



E-Book Media MarketE-Book plus is the product that will take electronic books to a level that is more in tune with the demands of the Twenty First Century Consumer. Consumers live in an age of high definition television, push of the button convenience and multi-media dimensions. An E-Book Plus would have the standard written content of a conventional book plus: additional image, additional content (extra forewords, prefaces and afterwards), interviews with the author(s), visual aids, interactive media, audio content and an infinite number of additional material that is related to the work of that author. Though some author's have been skeptical of digital media because of its potential to be reproduced without compensation to the author, additional author friendly mechanisms like book previews and introductions to other work by the same author could be used to gain critical inside support for such a system. It can also be stated that print media has a harder time captivating younger audiences, particularly those who have grown up with Internet. In those situations where a book may not entice the young modern dweller of the information age, an E-Book Plus would be better to suite the expectations of the young consumer. For example, a fictional book that blends multimedia elements that could easily be transported on any electronic media device could erase the "boring" stigma many young people have on traditional print book media forms.

On an educational level, it has been common knowledge by educational professionals that the best learning mechanisms are ones that are auditory, visual and kinesthetic. In this capacity, E-Book Plus adapted for school and general classroom use could traditional written word, visual imagery and active movement to better convey information and concepts. For students who are visually impaired or who have learning disabilities that make reading difficult, the E-Book Plus would also have "read aloud" options where auditory media that actually reads the word content could be employed by the user as a learning scaffold. For those who are not learning disabled but who are low on time, E-Book Plus formats could also be used like an audio book in or outside of automobiles. A book could potentially be read to an individual why they are commuting to work.

Marketing Environment Analysis



There is a demand for E-books, there is a demand for digital media in all forms and there is a demand for print media. E-Book Plus combines all of these existing demands and puts them into a singular product. The marketing environment would have to be a three themed structure. Portion (A) would be a more general portion that would draw people who may not have otherwise been interested in purchasing books or perhaps only marginally interested in purchasing books. Portion (B) would be those consumers who are already considered or users of E-books [The E-Book Plus would then further add to their satisfaction with the product]. Portion (C) would consist of those consumers who are already in the market for books, but could be enticed to try an E-Book Plus or who would purchase and E-Book Plus in addition to general print books in order to gain the additional information. Marketing for E-Book Plus would necessitate created a brand and then putting the brand in places where people who buy books look and also in places where people who do not buy books look. E-Book Plus marketing could effectively employ marketing in radio, TV, the Internet, print media, newspapers and other non conventional areas that are directly linked to print media like libraries.

Potential Customer Segments



From a marketing standpoint, the book publishing trade constitutes a 40.3 Billion dollar a year industry that can be divided as follows: Adult Trade (27%), Juvenile Trade (9%), Religious (6%), Professional (22%), Scholarly (4%) and College (14%) (Trends 2009). In each of these niches, E-Book Plus content and marketing efforts could be used to generate interests in all of these sub categories. In addition, general marketing would be used to drive new potential consumers toward these categories that they otherwise may not have been interested in if offered only in standard print book format. The specific marketing for each of these categories would be aimed at explaining additional benefits to the standard print form. For example, the adult trade E-Book Plus would offer - audio additions, additional material, author specific content/interviews and other features. The same would be used in the Juvenile Trade platform. For the younger consumers, the extended content would be equivocal to the content of the book and be more age appropriate in nature. For example, songs and sing along elements could be added to a children's E-Book Plus. For younger consumers on the educational level, the closer that the E-Book Plus comes to being entertainment media the more likely it will be that they enjoy and embrace it. If it seems like they are not learning and doing something fun instead but learning is actually taking place, an astounding motivator has been reached. Such an element would be easily sellable to parents, teachers and other educational stakeholders.

For the Religious, Professional and College dimensions, the E-Book Plus could use the afore mentioned auditory, kinesthetic and visual learning elements that have been proven efficacious for retaining information. Since these types of content are for learning purposes, linking them with sound multimedia learning principles would only make their intended usage more potentially effective. For scholarly research, E-Book Plus could offer researcher explained and demonstrated experimental processes. This would better enable future researchers to replicate the experimental process and extend the literature available from a given field without the potential ambiguity that would be possibly present if only words were used. For students and potential researchers, the scholarly E-Book Plus would be as close to being able to interact with the actual researchers as possible at the present time in a mass media distributive dynamic.

New Product Verses Competition



The only real direct competition for the E-Book Plus would be regular E-Books. Generally E-books are confined to respective e-Reader. The E-Book Plus, however, would not be reader specific and instead would operate with e-Readers and standard PDA devices. Readers would be able to use E-Book Plus on Blackberry devices, iPhones, iPods and other forms of popular personal media products. Virtually any portable device that can either connect to the internet or sync with a computer would be potentially compatible with E-Book Plus. The vision for the E-Book Plus would be compatible with many machines, however, accessing all of the additional elements will be contingent on the ability of the machines. Popular E-Book readers on the market now include: Amazon's Kindle, Sony's PRS-500 and Bookeen. For the E-Book plus to cater toward the existing audience, they would also have to be compatible with such devices. For conventional E-Book readers, the competition would be marginal as essentially the E-Book Plus has the same content as an E-Book. The price could actually be the same in most cases [unless specific media requires more money for licensing] as the overhead for distributing and producing E-Books is non existent.

Once the product is finished, it doesn't have to be manufactured per say. It can simply be distributed electronically to databases that will broker the transactions. Though there are different prices for E-books, around 10 dollars is the standard rate for a full book and once downloaded, the reader instantly has access to their purchase much like the popular iTunes model for music. Historian Howard Zinn, for example, has a book called Twentieth Century that can be purchased through the Kindle store for 9.99 . A similar work by the author, A People's History of the United States, sells on Amazon for around 25 dollars. In this regard, the E-book format is a great deal cheaper than the conventional counterpart. The E-Book Plus would also retail for around 10 dollars as well. The profit margins for publishers would also be higher due to the single nature of the product creation through the elimination of the manufacturing phase.

Distribution



The primary distribution mediums for E-Book Plus would be Internet retail websites. In this model the distributor would take a portion of the profit made from the product. It is also possible that the publisher could have E-Book Plus available straight from their website thereby eliminating the middle person if they so chose. The suggested model, however, would be to make agreements with Amazon.com and all other online vendors that typically carry E-Books already.

It would also be potentially advantageous to reach out to iTunes and popular digital music website distributors to tap into audiences that may not be commonly surfing on book related websites. While this is the general approach to distribution, there is also ways in which to bridge the gap between a physical product demand and the E-Book Plus phenomenon. This method would be the download card. Much like a gift card or the download cards provided by iTunes, a small credit card with the title of the book and book cover on the front and the E-Book Plus extended content on the back can be sold at books stores, coffee shoppes, libraries and possibly even vending machines in certain locations.

One of the main problems associated with E-Book platform is the impulse buy and perusal factor that is generally associated with large retail book chains like Borders or Barnes and Noble. At such chains, E-Book Plus could be put by the counter in a display that would capture the customers eye. For gifts, it would be an effective and easy to transport method for giving someone a book. They could be sent in cards and they can easily be carried in a purse or wallet. Once the card is given to the individual or taken home by the consumer, a scratch off number would be present that would give the consumer a 1 time download of the product from the designated website(s) listed on the back. For these versions of E-Book Plus, it is very likely that the download platform would be directly from the publisher. Even if these were the only ways to get E-Book Plus directly from the publisher, that would still be a sound method of distribution. It is necessary to note that there would be additional cost in manufacturing the cards and making the number system so the books could not be downloaded multiple time. Regardless, however, the cost per unit would still be under 1 dollar per card that would sell for 10 dollars thus offering a potential 900% profit margin per unit sold. It is estimated by the researcher that having physical copies of the E-Book Plus available in download card form would greatly enhance the entire E-Book platform and allow for users to become familiar with the product. E-Books are still unusual to people, having marketing and download cards available will increase the visibility of the product and make consumers more confident in the legitimate nature of the platform.

E-Book Plus Overview



To rehash the E-Book Plus platform, the following specification parameters would give an accurate overview of the salient characteristics discussed:

Product: An E-book with additional features and multimedia potential for extended content

Brand: E-Book Plus

Price: Around 10 dollars per unit [consumer purchase price]

Communications

Mix: Traditional online digital media distribution, content targeted to specific book audience.

Distribution

Channels: In pure E-form: Amazon, publisher website, iTunes other online download source. In Download Card mode, Book stores, coffee shops, libraries, specialty stores catering to the book subject. [i.e. a Christian gift store could offer E-Book Plus forms of popular Christian books]

Conclusions

At the present time, E-books have not captivated the consumer market in the same way in which digital music has. The problems with this are related to many contexts: familiarity with the technology, non standard readers and a new generation of readers more concerned with multimedia than print book reading. The E-Book Plus has the potential to assuage this situation. Though it not likely that the E-Book Plus will ever compete head to head with traditional book formats in the near future, The E-Book Plus can supersede the current e-book model and create a niche market demand for the product. In addition, it has the potential to captivate young readers and learners in a way that would be difficult with traditional print book texts. The E-Book Plus is putting together a series of existing demands into a singular product using available technology. The E-Book Plus is a product and marketing plan [when considered in the download card capacity] and is essentially recommended to generate interest in a slowly growing market. Branded the right way and with the right product distribution, it is possible that E-Book Plus's could become quite popular and even potentially trendy. Reaching out to digital outlets like iTunes could further bolster the credibility of the product.

References

Book Industry Trends. Slide Share: Marketing. [Internet Research].
Phrases   
May 03, 2017

After the Civil War and continuing through the beginning of the 20th Century, many new female authors emerged in American literature. Some, such as Charlotte Perkins Gilman and Louisa May Alcott, articulated explicitly feminist points of view, while others, such as Kate Chopin, were less obviously revolutionary in their intentions but still brought new perspectives in to American literature. Both Gilman and Alcott explicitly described themselves as radicals and women's rights activists, and much of their writing was intended to make a political point. Unlike these children of New England abolitionists and reformers, Chopin was a Southerner, a French Catholic Creole, and supporter of the Confederacy. Even so, the women characters in her fictional work also shared a strong desire to escape from the constraints of Victorian marriage and family life. They were often based on her own experience or that of her mother and grandmother, and sometimes their attempts to win their freedom were successful while at other times they failed. Alcott and Gilman campaigned for woman's suffrage, as well as and educational and employment opportunities. Gilman was known as the most important feminist writer and thinker of her era, and probably would have been surprised that she is now only remembered for "The Yellow Wallpaper" story she wrote in 1892. Today, Alcott is regarded only as a writer of Little Women with her other more explicitly feminist writings and activism largely ignored. Indeed, all three writers suffered from the common fate of being ignored by male academics and reviewers for decades, and only in recent years has the full range of their work been rediscovered.

Literature Women WritersKate Chopin was born into a French Catholic Creole family in St. Louis, and later lived in Louisiana with her husband until she became a widow, and most of her fiction work takes place in these locations. Unlike Louisa May Alcott and Charlotte Perkins Gilman, she never explicitly described herself as a feminist or reformer, although the female heroines in her short stories and novels were highly unconventional by 19th Century standards. Her family also supported the Confederacy during the Civil War, though, and Chopin's attitudes toward blacks were hardly sympathetic. In short stories like "Neg Creol", for example, even the freed slaves were always shown as loyal to their former masters, and this is what most white Southerners of the 19th Century would have expected, but not Third Wave feminists of the late-20th and early-21st Centuries. Most of her early biographers also failed to realize that her work was heavily based on family and personal experiences, including the lives of her mother and grandmother. One of these ancestor stories, "Athenaise" was based on her grandmother's unhappy marriage to a man who deserted her and left her in poverty to raise seven children on her own. The fictional story features one of Gilman's ironic reversals, however, and has the wife desert her husband and striking out on her own to live with the Cherokees in Indian Territory.

Today, the fictional work for which Chopin is best remembered, and probably the only one that is widely read is "The Story of an Hour". Like the trapped wife in Charlotte Gilman's "The Yellow Wallpaper", Louise Mallard is imprisoned in a repressed "stultifying marriage" to a man she does not love, and feels "monstrous joy" and "body and soul free" when she hears of his demise in a railroad accident. Of course, the story ends on an ironic note when the husband walks through the door and Louise drops dead of a heart attack when she sees him, but not from the sheer surprise and happiness of seeing him, as the male characters assume. Chopin's mother Eliza O'Flarity was also called "Elieeza" by her family and close friends, and like the Louise of the story also had a sister named Josephine. Her real father, Thomas O'Flaherty, did die in a railroad accident in 1855, and other characters in the story have similar names or initials to others who died in the same accident-or were at least initially reported to have died. Like Louise, Eliza had married an older man for money and security, not love, in order to help her mother and siblings in their impoverished situation. Unlike Louise, she was left a widow with a large estate; she was free of her husband and never remarried.

Kate Chopin therefore grew up in a household with no adult male relatives, and she returned to live with her mother in St. Louis after her husband died. Simply by luck, and the high death rate from disease and accidents in the 19th Century, Kate and Eliza Chopin "had through widowhood evaded in some ways the claims of family, community, and husbands" (Toth, p. 25). Kate Chopin never remarried after she became a widow, and considered herself liberated to become a serious writer. In Chopin's novel Awakenings, which was set in Louisiana and so widely attacked by male critics and reviewers that she gave up fiction writing completely, the women also favor solitude and rooms of their own over domestic duties and ties to husbands and families, or an escape from Victorian family life. Compared to the unfortunate Louise Mallard, who "dies in the world of her family where she has always sacrificed for others", Chopin found a small niche that freed her from traditional marriage and family values.

Louisa May Alcott has gone down in history as a writer of children's stories, mainly because she is only remembered for Little Women, although in reality she was a very committed and activist feminist and campaigner for women's suffrage. Her parents Bronson and Abby May Alcott were equally dedicated to abolitionism, women's rights and a variety of other reform causes, as were the parents of the March sisters depicted in Little Women. Abby May Alcott also believed that women should have the right to education, employment outside the home and to own property when such ideas were not at all common. Before she became a world famous author, Louisa Alcott wrote a number of thrillers and romances under pseudonyms that featured particularly strong and intelligent feminist heroines, although these stories remain mostly unread and forgotten today.

Her first published work dated from 1862-63 when she was working as a nurse for the Union Army in Washington during the Civil War, under conditions that could only be described as horrendous. In stories like "Pauline's Passion and Punishment", "A Marble Woman" and "A Fate of Forests", she wrote about women who rebelled against the narrow and repressive circumstances of their lives, such as female slaves who were literally at war with their male masters. In Pauline, Alcott created the type of feminist heroine who "seems to have held that women could be not merely the equals of men but their superiors" (Stern, p. ix). Her former lover Gilbert betrayed her by marrying another woman for her money, who he also abuses. He is still in love with Pauline, however, and in the end when he kills her husband and his own wife, "the two leading characters are left in mutually loathing confrontation" (Stern, p. xi). With Virginia Varens in the novella "V.V.: or Plots and Counterplots", the heroine is purely mercenary and opportunistic, using and taking revenge on the men who desire her. Jean Muir in "Behind a Mask" is a cunning and manipulative actress who also desires revenge against men, and travels to many countries in various disguises to destroy the men who fall in love with her. She is hired as a governess for the Coventry family and manipulates the feelings and desires of the sons, but also warns young Gerald Coventry "I am a witch...love me at your peril."

Alcott's support for women's rights and feminism dated back to the time she read the Declaration of Sentiments of the Seneca Falls Convention in 1848. Like Gilman, she grew up in great poverty and had to work at a variety of low-paying jobs in order to survive, such as seamstress, teacher and maid. Therefore she knew from firsthand experience the struggles that most women had to face in the 19th Century, especially young, unmarried women with no economic security or inherited wealth. Even though she was in poor health during the 1870s and 1880s, and died at a relatively young age in 1887, she wrote many articles and gave lectures on behalf of women's suffrage and employment rights, and attended the Women's Congress I Syracuse, NY in 1875. When women in Massachusetts received the right to vote in local school board elections, she was the first to register and pay the poll tax, although she also reported of the other women in Concord that it was "hard to stir them up" (Stern, p. xx).

Charlotte Perkins Gilman was related to the famous Beecher family of reformers, abolitionists and ministers on her father's side. Her great-grandfather was Lyman Beecher and Harriet Beecher Stowe, the author of Uncle Tom's Cabin, was her great aunt. Yet her father deserted the family not long after she was born and she grew up in conditions of great poverty. Gilman always described herself as a progressive feminist and socialist, and during her lifetime she was far better known for her nonfiction writing and journalism than her short stories. She would probably have been very surprised that today she is best remembered because her 1892 short story "The Yellow Wallpaper" has become part of the literary canon and is considered an early feminist classic. Although almost all of her writing was nonfiction, and even her short stories were not intended to be literary but had a political point, three-quarters of the works published about Gilman concern this single story. This story was based loosely on her first marriage to a cold and unresponsive husband, and her depression during and after pregnancy, in which the main character is basically a prisoner in her own attic and literally comes to believe that she is part of the wallpaper. Of course, her husband, the doctor and the other characters in story cannot comprehend the source of her discontent and seeming irrationality, but Gilman always intended to make a feminist statement with this story and a wife basically imprisoned by marriage, family and society with no hope of escape. Gilman divorced her first husband, though, and learned from personal experience what life was like for a single mother living in poverty during the Gilded Age.

In her lifetime, "The Yellow Wallpaper" passed largely unnoticed compared to her serious sociological and intellectual work like Women and Economics, Human Work and The Man-Made World. She also wrote a utopian novel called Herland and a detective novel Unpunished that was not published until 1997. Although she never held any formal academic positions, she one of the founders of the American Sociological Association and was a well-known activist, journalist and public intellectual, and was considered the most important American feminist in the years 1890 to 1930. She described society as "androcentric" in which women were oppressed because of their gender and denied educational and employment opportunities. Her concept of a socialist and feminist revolution was one that freed women from their prison of marriage and domesticity and allowed them equal participation in political, economic and cultural life. She strongly supported women's suffrage, birth control and voluntary euthanasia, and she committed suicide in 1935 when she learned that she had inoperable breast cancer. More problematic for Third Wave or postmodern feminists were certain ideas that she shared with other white feminists and progressives of this era, such as scientific racism, eugenics, prohibition, nativism and anti-Semitism. As with Kate Chopin and Margaret Sanger, few feminists of the 1960s and 1970s (and afterwards) could embrace her fully or consider her a true progressive in the contemporary sense because of these racist tendencies. Like many white Americans of this time and place, included educated believers in eugenics and Social Darwinism, she simply did not regard blacks, Jews and immigrants as equals and they had little place in her ideal society.

Alcott and Gilman can certainly be placed in the category of feminists and women's rights supporters, at least within their historical context, because that is how they described themselves. They actively campaigned for equal social, political and economic rights for women, carrying on the tradition of New England reform that they inherited from their families. Both of them also understood the extreme economic and social insecurity of women and the fact that many of them were trapped in unhappy domestic lives or low-paying jobs like teaching, nursing and domestic service that were just another extension of women's work. Chopin had personal experience of women's poverty and lack of social and economic opportunities, as well as the widespread feeling of being imprisoned in family and marriage situations over which they had no control. All the characters in her stories hope to escape from these, and sometimes they succeed. Even more so than the March sisters in Little Women, the powerful feminist characters in Alcott's anonymous stories not only find ways of escaping the male world but also taking revenge against it. Gilman's vision of a new socialist and feminist society was the most explicitly radical and political of all, but it can only be found in her long-forgotten writings.

REFERENCES

Allen, J.A. The Feminism of Charlotte Perkins Gilman: Sexuality, Histories, Progressivism. University of Chicago Press.

Essay Chat. Kate Chopin - Annotated Bibliography and Literature Review. Online.

Stern, M.B.. The Feminist Alcott: Stories of a Woman's Power. Northeastern University Press.

Toth, E.. "Kate Chopin Thinks Back through Her Mothers: Three Stories by Kate Chopin" in L.S. Boren and S. de Saussure. Kate Chopin Reconsidered: Beyond he Bayou. Louisiana State University Press, pp. 15-25.
Phrases   
May 01, 2017

Math plays a major role in many processes, ranging from engineering and computer software to art and cooking. This review and discussion will focus on the more creative, and less complex, applications of math, revealing the role and importance of math in cooking. Through a review of cooking techniques, requirements, and potential applications, this discussion will show how multiple mathematical tools and processes play a role in this everyday process important to human life. While math is a major part of many fields and processes important to everyday life, its role in cooking shows how even simpler ancient processes have been greatly benefited the increasingly sophisticated potential of the field of mathematics.

Math in Cooking



Math Software | CookingCerbasi described the potential for math in cooking, with especial reference to children, as the basic math required for cooking can be used as a great teaching tool. Meanwhile, the math involved in cooking can potentially be as complex as the math often taught at the high school level, as altering batch sizes or elements of the recipe can require the cook to multiply fractions or percentages. It may be possible that more complex math, such as algebra or calculus, may apply to cooking on the instructional level, but these advanced math forms generally do not apply to everyday cooking; however, these math forms do have a significant role in many of the processes and reactions that take place within the cooked items, such as expansion, changes in density, chemical reactions, the role of temperature, burning and boiling, and more.

Examining the simplest elements of math, as mentioned, cooking first requires knowledge of basic addition and fractions. For example, making a single batch of cookies may require one to use two thirds of a teaspoon of baking soda, a cup or so of flour, milliliters of water, and other ingredients. At this basic level, cooking can be used to teach children quantity retrieval, basic measuring, addition, elapsed time, temperature degrees, or even estimation. Multiplying a recipe naturally demands multiplication, while this can apply to either whole numbers or fractions, thereby possibly requiring knowledge of fraction multiplication rules.

Charlesworth and Lind also elaborated on the role of math in cooking, further suggesting its application as a teaching tool for children. According to these authors, "cooking activities are a rich source of mathematics experiences. Following a recipe provides a sequencing activity. Each ingredient must be measured exactly using a standard measuring tool. The correct number of cups, tablespoons, eggs, and so on must be counted out. Baked foods must be cooked at the correct temperature for the prescribed amount of time...When the food is ready to eat, it must be divided into equal portions so that each person gets a fair share" (Charlesworth and Lind 301). The temperature on the oven or fridge (in the case of chilled food creation such as jello) can be used to teach about the processes of energy exchange across degrees, and planning involved in cooking can also be used to demonstrate basic mathematical operations; for example, when cooking a large meal with multiple items, the known amount of guests are used in division while the cook and assistants gather enough ingredients to create enough items for the individuals. While Cerbasi asserts that one can "turn your little chefs into mathematicians" using her advice for demonstrating mathematics, she further recommends "younger chefs can go in the pantry or the cabinet and get a specified number of items. Don't trust her with the eggs? She can count the plates and set the table so you can enjoy your homemade treat together. Make sure when she brings the items to you, you count them together... Reading a recipe and measuring ingredients is the simplest way to expose your children to fractions... You've used some milk, but how much? You used most of the eggs, but how many are left? Have your chef estimate the amount of ingredients left over...Once the timer gets going, you can ask your chef how much time has passed since your snack went into the oven" (para. 4-7).

Examining the more complex applications of math in processes relevant to cooking, the applications of algebra and calculus can be explained. As mentioned, processes relevant to cooking including thermal expansion, chemical reactions, saturation, and more have all been modeled through mathematics, while mathematics can even be used in the creation of a new recipe. For example, if a chef desires to add water completely saturated with salt, but with no excess salt remaining, he can use the known saturation and solubility values for salt and water. With this, he can apply known math-based chemical formulas and values to discover the exact value of salt that will dissolve in a certain unit of water. As with the basic elements of cooking, this value can be multiplied as needed. Meanwhile, if a chef desires a cookie or bread to expand to a certain volume (for the purpose of fitting into a certain type of packaging, or to fill a certain pan while cooking), the values for yeast dissolved into the solution can be considered in terms of its known expansiveness, and then applied to the area of the pan or packaging. This may also involve the use of algebra, as equations could be created using known values of ingredient and pan volume in the cooking process, and solved to deduce the volume of dough or a specific ingredient needed. Thermal expansion may also be considered in terms of raw materials as well, as precise values for room temperature may affect the product, due to the measurable expansion of pans across a change in heat. Different metals have different expansion rates proportional to temperature increase, and in the event a chef needs to know this (in an attempt to create a specific shape of product perhaps), the calculus and formulas used to model thermal expansion relationships are beneficial. Multiple variable calculus may even be useful to cooking on an industrial scale, as professional cooks attempt to maximize the efficiency and effectiveness of ingredients purchasing, equipment size and placement, cooking times, and packaging or delivery.

Conclusion

As stated, while math is a major part of many fields and processes important to everyday life, its role in cooking shows how even simpler ancient processes have been greatly benefited the increasingly sophisticated potential of the field of mathematics. Clearly, from the simplest cooking of eggs to the industrial manufacture of multiple items, the importance of basic to complex mathematics must be recognized for success. Examining the simplest elements of math, as mentioned, cooking first requires knowledge of basic addition and fractions. More complex math such as algebra or calculus generally do not apply to cooking at the instructional level, but do have a significant role in many of the processes and reactions that take place within the cooked items. Thus, math is important in expansion, changes in density, chemical reactions, the role of temperature, burning and boiling, timing, delivery, and a range of other cooking-related planning or processing functions. Through this review and discussion, it is evident that math plays a major role in even one of the simpler and physical processes in modern life, implying the importance in other more scientifically-intensive processes is much greater still.

References

Cerbasi, Jennifer. "There's Math Cooking in the Kitchen." Fox News.

Charlesworth, Rosalind and Karen Lind. Math and Science for Young Children. New York, NY: Cengage Learning.

Jackman, Hilda. Early Education Curriculum: A Child's Connection to the World. New York, NY: Cengage Learning.