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Essay question and details are as follows
words:1200
Background

Communication in the context of international business necessarily has to deal with cross-cultural communication. One very important issue that impacts on effective cross-cultural communication is to appreciate differences in customs, social mores and practices that different cultures may exhibit; for example, differing cultural views of time. One approach to understanding or analysing other cultures is to develop and use cultural stereotypes.

Essay Question

'Discuss the importance (or otherwise) of developing and then using cultural stereotypes to enhance, or make more effective, cross-cultural communication'.

Within the context of developing an answer to this question, your essay is required to consider specifically the following:

- What models of cultural stereotypes have been developed and how could they assist in effective cross-cultural communication? Your answer must consider at least two models as well as discuss the strengths and weaknesses of these models.

- Are cultural stereotypes a good way to approach this sort of communication or are there serious problems and issues in using this approach? That is, you must form an opinion that using this approach will either: facilitate effective cross-cultural communication in most circumstances; or hinder effective cross-cultural communication in most circumstances.

- Should cultural stereotypes be considered static artefacts that do not change or should they be considered dynamic and so do change over time? Your answer must consider what impact this issue would have both in terms of initiating new relationships as well as maintaining and developing these relationships.

Additional information regarding the essay assessment task:

(a) Your essay should be well researched. In addition to using the two (2) lead references shown below, you must find and use at least four (4) additional scholarly information sources to support your arguments. These additional information sources may be accessed from either the UWS library shelves or the UWS electronic databases. You must not use non-scholarly information sources for the essay.

(b) Your two (2) lead references for the essay are:

EITHER:

1A. Eunson, B 2008, 'Intercultural communication', in Communicating in the twenty-first century, Chapter 16, 2nd edn, Wiley, Milton, Queensland, pp. 509-549.
OR

1B. Eunson, B 2005, 'Intercultural communication', in Communicating in the twenty-first century, Chapter 16, Wiley, Milton, Queensland, pp. 457-481.

AND

2. Baskerville, RF 2003, 'Hofstede never studied culture', Accounting, Organizations and Society, vol. 28, no. 1, pp. 1-14.

(c) Your essay must be logically structured. It should follow the conventional essay format. Your discussion must not only relate to and develop your position on the topic, but it should also be supported with evidence, e.g. references to authorities in the field, explanations and examples.

(d) Your essay must be appropriately expressed; you should use a formal academic style, and ensure grammatical accuracy.

(e) Your essay must have accurate citations within the body of the essay and a complete and accurate reference list at the end of the essay. Both citations and references must follow the Harvard system of referencing as set out in Appendix 4 of the 'College of Business Essay Writing and Report Writing Guide'.