I think that one way of ensuring that a company is not going to scam you is by requesting a free, short writing sample. This could be, for example, a brief introductory paragraph specific to the subject you need them to write about. If they are willing to make the effort to do a little research on the topic and write a few sentences, you are more likely to be dealing with a conscientious writer. I offer this service to all my first time clients, and I feel that this puts them at ease.