I encounter many sites that review essay services, like Top 10 Dissertation Writers or Top 5 Essay Services among others. They have ratings based on a number of criteria (for example, Reliability / Satisfied Clients / Timeliness / Price / Trust / Discounts).

I asked my friend who has a small site helping students and he said these are fake. He even showed me a link to a site that reviewed his service - it claimed someone ordered essay from him, but order ID and prices were impossible to match his site. So someone lied he ordered and then wrote review about it. Why they do this and who can you trust? Why they are not truthful? Who is doing these fake reviews?