In principle, I don't have any problem with their hiring SEO specialists, if that's the case, because they're not selling SEO services or representing themselves as SEO experts. My problem is that there's 0.0 chance that their website text was written by a native English speaker, which, of course, means that their writers aren't NES, because it's always the best writers at essay companies who are asked to write their website text. As usual, the text is full of extremely awkward vocabulary choices that would never be made by any professional NES writer; but one doesn't even need to consider more than the atrocious grammar and punctuation mistakes throughout. Here are just a few quick examples, all from a single paragraph -- the second paragraph of the first page -- of mistakes that most NES students would know not to make by the Sixth Grade:
"Educational services
help pupil ... to progress the student
's scholastically." [
Helps, not "help,"
Pupils, not "pupil" and
students, not "student's."]
"UK
scholar often
finds their assignments" [
Scholars, not "scholar" and
find, not "finds."]
"This idea brings peace to graduate
s mind" ["Graduates" obviously requires an apostrophe, and it's
minds, not "mind."]
"Also, it saves a lot of time, and money since" [There should be no comma after the word
time, and a comma is absolutely required before the word
since.]
That's 9 elementary mistakes in 6 sentences, without even getting into the horrible sentence structure and word choices. If an essay company can't even compose a short paragraph on its own home page without more elementary grammar and punctuation mistakes than the number of sentences in the paragraph, what do you suppose are the chances that you'll receive a well-written academic essay without similar mistakes throughout the essay?
Students who are looking for academic writing companies prefer to have an interactive page to visit, this company does not provide that.
Respectfully, this is exactly how students get scammed: they choose companies on the basis of the bells and whistles on websites, which almost all scam essay companies deliberately build into their websites to create a "professional" impression and, often, to distract from the fact that they can't write in error-free English. They're
hoping that prospective customers will focus on all of those bells and whistles
instead of on their horrible written English.
Instead of showing the student what sets them apart from other services, they have to read it instead.
Respectfully, I believe it's precisely the quality of the writing on an essay company's website that provides one of the most reliable indications that it can
probably be trusted to provide good writing. Conversely, paying a web developer to include all sorts of functions doesn't necessarily correspond at all to the quality of its written product. Certainly, it's possible that the good writing on a website is much better than the writing in its product, especially if it employs dozens or hundreds of writers; but if an essay company can't
even compose elementary-error-free text on its own website, their projects obviously aren't going to be
better than their website.