SelfWriter 8 | - Freelance Writer
Mar 11, 2019 | #1
These days, websites have to cover articles and other types of content in a logical and scientific manner. Everything from the relevance of words to be used to the number of words for the whole article are all aimed at pleasing Google, Bing, Yandex, and other search engines. Some academic research services will opt to using a paid advertising formula that supplements search engines in finding and ranking web pages.
In other words, copywriters today are more of AI writers in human form instead of human writers. The majority of web copywriters tend to write for the search engines instead of the target audience and that creates problems.
When a company relies on an unproportional need for search engine optimization rather than natural language used by the target audience, the website may show up more on Google or Bing search pages, but it will also be less attractive to potential clients. When the page is crammed chock full of artificial keywords packed together in irrational sentence formations, the readers don't get the relevant information they came to the site for. Their tendency will be to move on to the next site (which can create a negative page bounce rate) that presents the information in a more human-friendly manner. That's what clients are looking for.
Prospective customers come to a page looking for information, so a quality SEO article researcher will write the page for the benefit of the person reading it. As long as the content is written informatively and the keywords are blended into the presentation seamlessly, the search engines will pick up on the page and position it in the proper place within the search rankings.
It is more important to write for the client rather than the search engine. The client may click on the page because of pure ranking, but he or she will hire the company only when there is clear information presented on the page that relates directly to the client's needs. Hence, the need for the writer to get out of the "SEO writing" mode and more into "Human reading and consideration" mode is more and more important. If the information makes sense to the reader, then the potential for making a sale is high. If content is written only for SEO purposes, one should not expect too much positive results because the visitor may not even stay long enough to finish reading the landing page.
In other words, copywriters today are more of AI writers in human form instead of human writers. The majority of web copywriters tend to write for the search engines instead of the target audience and that creates problems.When a company relies on an unproportional need for search engine optimization rather than natural language used by the target audience, the website may show up more on Google or Bing search pages, but it will also be less attractive to potential clients. When the page is crammed chock full of artificial keywords packed together in irrational sentence formations, the readers don't get the relevant information they came to the site for. Their tendency will be to move on to the next site (which can create a negative page bounce rate) that presents the information in a more human-friendly manner. That's what clients are looking for.
Prospective customers come to a page looking for information, so a quality SEO article researcher will write the page for the benefit of the person reading it. As long as the content is written informatively and the keywords are blended into the presentation seamlessly, the search engines will pick up on the page and position it in the proper place within the search rankings.
It is more important to write for the client rather than the search engine. The client may click on the page because of pure ranking, but he or she will hire the company only when there is clear information presented on the page that relates directly to the client's needs. Hence, the need for the writer to get out of the "SEO writing" mode and more into "Human reading and consideration" mode is more and more important. If the information makes sense to the reader, then the potential for making a sale is high. If content is written only for SEO purposes, one should not expect too much positive results because the visitor may not even stay long enough to finish reading the landing page.