I'm sorry, but no newcomer is going to do anything better than the top dogs, considering their 15+ years of experience and extreme assets.
funny-- this pride is coming
during a fall.
extreme assets, lol. and what do you say when your writers ask for a raise, or more perks? you admit you're broke.
the truth is, the "top dogs" have been turned upside down by global competition, and are in fact bleeding customers, falling by the wayside, staying in the same place, acting as shills on message boards, etc.
you're going to face a lot of paranoia on this board, and see a lot of heads in the sand. if you do start your own company, I suggest you think of two major factors that will separate you from the new "top dogs," who are arguably worse than the old ones.
1. treat your writers with respect.
2. concentrate on building word-of-mouth advertising.