If I have an average and simple website and have 100 unique and moderately targeted visitors a day, how many of them would actually place an order?

What is an average ratio in the essay industry? Is it more than 2-3% (average industry ratio)?

What steps should I take to increase the number of students who may be interested in my academic services?

Should I spend money for advertising or try to get free search visitors?

I plan to do some writing for students, but it would be mainly a site for my friend who is a full-time freelance writer. She currently does mostly editing, but she plans to dive more into custom writing and researching.

After reading many threads on this forum I conclude the essay writing and research industry is infested with international-based companies. How could it be? Students require model essays in ENGLISH and most of them still order from Ukrainian or Pakistani 'companies'? I have nothing against these nations, but it's getting ridiculous :)

How the genuine American/Canadian or British companies allowed that to happen? Where was the turning point when it all started, it's not like such companies popped up overnight, is it.

Why are the foreign websites better in some aspects (obviously they must be better at something since they have clients)? Maybe American companies lacked something that the international companies delivered? Or it's the customer who is uninformed?

Is there a way to turn it back so that students get a WELL-WRITTEN essay written by native English speakers?

Can anyone tell me how bestessays and other offshore services have such good search engine rankings? And both on main domain and on uk.bestessays? I'm interested in SEO for my own freelance website, but so far I didn't get a clue how it's possible to achieve that. I know they may post spammy articles and submit to directories in bulk, but is there anything else? .edu and .gov links maybe? (but how?). Thanks,

aver