AcademicEve92 3 | - FEATURED Freelance Writer
Jun 28, 2016 | #1
Freelancing Tips: How to Deal with Low-Writing Seasons
As with many industries, workers find there are high and low seasons. There are periods where work pours in faster than it can be completed and periods when even begging for morsels of anything to do is lacking. For writers, the low season can be detrimental to one's livelihood, which is especially true in academic writing. However, the biggest obstacle to consistent work is the individual themselves.
Putting all one's focus on a single work source or industry is not wise. It's like putting all your eggs in one basket. If the basket breaks, all the eggs are lost. If you have two or more baskets with the eggs spread out, you will only lose the eggs in the broken basket. The same is true with freelance writing.If you depend on a single source to meet your writing income, you are likely to be disappointed (and broke) later. No single industry can sustain everyone, all the time. In fact, all industries have high and low periods. A wise freelance writer diversifies his or her income resources so that there is a backup in the event one or more source doesn't provide enough work or, worse case, closes.
A FEW RECOMMENDED STRATEGIES INCLUDE:
- Know the peak season for your desired industry
- Join freelance communities
- Develop a reputation for meeting deadlines and providing quality work
- Create a website that showcases your freelance roles
- Be active on social media
Peak Writing Seasons
In academic writing, freelancers find that summer can be one of the driest writing times. A common mistake is to work through a single academic writing source. Freelancers who work through several companies are more likely to have enough work to make it through the slow summer months. Holidays or seasons where academic institutions have lower enrollment also leads to a decline in academic writing work. To avoid this decline, freelancers will want to diversify their skills by offering other services such as general writing and editing for other industries and the general public.
Join Freelance Communities
Knowing which freelancing community to join is important. Some sources require freelancers to pay a monthly fee to access open job or project lists. In low academic writing seasons, it can be difficult for freelancers to make enough to maintain these fees. As such, it is important to choose the community wisely to get the best return (i.e. work) for the investment. When possible, it is best to be active in communities that offer free access, particularly those that allow members to post their freelance profiles and/or work samples.
Develop Your Reputation
During peak seasons, freelancers will want to strive to meet deadlines and provide the highest quality work. If you are frequently late with assignments and find that you are being constantly asked to revise your work, these red flags could signal trouble for the low writing season. How, you might wonder? Think about it this way...
In slow seasons, writing companies want their best writers to handle incoming projects. When there are more writers than there are projects, a company will consider a number of factors when deciding which writer to assign. A company is likely to look at which writers were consistent, met deadlines, and provided the best work during the peak season and assign low-season projects to them. In fact, if you have been consistently late or always asking for deadline extensions during the peak season, it could be that you received projects only because the company had a lot of projects to assign and the more reliable writers were booked. That is something you want to avoid. Don't become "that" freelancer where a writing source views you as a last resort. Be the company's go-to freelancer because your reputation screams timeliness and quality.
Create a Website That Showcases Your Freelance Writing Roles
Today's freelancer lives in the midst of the technology revolution where everything is instant and automated. The way a freelancer presents his or her work and talents must match the times. If you do not have a web presence, you are missing vital and potentially lucrative income sources. Best of all, with the high quality free web services available, freelancers have no excuse for not having a web portfolio. In fact, most free services (i.e. Wix, Weebly, WordPress) have WYSIWYG (what you see is what you get) capabilities making design as easy as filling out an online form. Speaking of online forms, it is good to incorporate a form on your website where potential customers or clients can inquire about a project or request a quote.
Be Active on Social Media
Social media is not for everyone, but it has rapidly become a vital part of doing business for all industries. There are a number of social media platforms but the most popular and beneficial are Facebook and Twitter. Perhaps you already have a profile for these platforms. If so, that's great. But do you have a Facebook page for your freelance services? If not, you are again missing out on a vital source to attract potential revenue.
Whatever your freelance preference, there are ways to mitigate the low seasons and drive income to your inbox and, ultimately, your pocketbook. Just remember, don't rely on a single source to provide all your incomes needs. Diversify your sources and your talents. Put yourself out there for potential customers to see. And, most importantly, develop and maintain your reputation for timeliness and quality.
Happy freelancing and best of luck!
