I will teach you guys advertising today
We would be analyzing an ad base on AIDA model (attention interest desire action)
The ad above is a good example of how one can, without breaking rules explicitly, manage to successfully advertise a service.
Attention:
Hello! I am an ESL and this is my first post on this forum. I want to get your feedback about one of the essay writingservice that eliminates the chance of any money-loss on part of students.The first section grabs the attention of the readers by infroming them that there exists a service that
eliminates the chance of any money-loss on part of studentsInterest:
They have the security policy in their favor in which they give students the opportunity to make payment within 6-8 hours and in case they fail to do so they publish their essay online in hundreds of web-pages online to make it plagiarized.
They clearly says they don't wanna reveal their physical address for the sake of their privacy. I have no concern with who they are and where they are based but only with the service quality. Students are only supposed to make payment if they find their paper to be non-plagiarized and as per his/her specification.This section develops an interest in the service and highlights the unique feature of this service i.e
Students are only supposed to make payment if they find their paper to be non-plagiarized and as per his/her specification The ad also eliminates any chance of a possible attack by morons such WB, EW, OR, LAV and my humble self, on the location and legitimacy of the company. This gives the service provider a decent shield, and portrays its anonymity in a positive way.
Desire:
Well as far as I am concerned, I have tried their service but didn't make the payment and up till now they have not applied their security policy to my paper at least. It was the college application essay. As soon as I get rid of money-broke, i will make the payment!This section of the ad brings forth a positive experience of a customer and hence ignites a desire in the readers to try the service. It also acts as a promotional offer : PAY ONLY IF YOU LIKE, OR ORDER FOR FREE PAY IF THE PRODUCT IS OK.
Action:You can check their sales page over: ukessaywriting.comThe ad does not leave the readers with any question it explicitly asks them to visit the page which is a prerequisite for making a purchase.
And in the end feedback collection was also kept in mind. Feedback is very important in improving the effectiveness of ads
How would you take their service as?Any questions?