Freelance writing rates (individual work vs. company work)

I haven't made any changes because the difference that I've noticed doesn't really relate to pricing; rather, it relates to the choice of whether or not to use a human writer, at all. Students who are experimenting with AI for their essays aren't looking for lower prices from human writers; they're looking for an entirely free alternative. So, they're less likely to be enticed to use a human writer by lower prices closer to those of the many totally unqualified writers and various types of scam artists who use ridiculously low pricing to dupe inexperienced customers. Meanwhile, students who have already found out why AI isn't a viable option (unless they're happy with a C- or a D) are simply in the exact same position now as they were before AI: namely, they're either looking for the cheapest writers or they're looking for really good writers who have always charged more than their unqualified counterparts. Frankly, my experience seems to bear that out, because even though new-client inquiries are down, neither my conversion rate of first inquiries into customers nor my retention rate of first-time clients into long-term clients has changed very much, if at all.