The hospitality industry is broad and comprised not only of hotels and restaurants but also of resorts, tour operators, travel agencies, and others that cater to travelers and visitors. Just like any other industry, hospitality has increasingly become competitive and complex over the past three decades. The industry has also evolved and developed since many countries are now intensifying efforts to attract tourists and visitors to their regions. Consequently, scholars have been asserting that individuals who work within the industry should reflect the changes that have been taking place so that they could respond well to the field's heightening complexity (Raybould & Wilkins, 2006). Workers in this industry need to exhibit certain qualities and adhere to certain standards as customers expect to be treated well. In particular, customers require people working in this industry to be well-informed, capable, helpful, and generally have excellent customer service skills. In fact, customers will often remember businesses that provide them with excellent service as well as those that have failed in doing so. Being in the last category is not desirable as it can affect the business' reputation.

In relation to these, researchers have also been considering the broad needs of the hospitality curriculum in terms of skill outcomes while others have been focusing on specific curriculum content issues. Particularly, there has been significant scholarly interest on whether actual skills of hospitality workers match the needs of the constantly-evolving industry. Here, it is important to note that higher education can be instrumental to a productive and progressive life, as well as consistent success in one's profession, including, in the hospitality industry. However, studies have shown that in the hospitality industry, student outcomes reflect the lack of requisite skills that will enable them to succeed in higher education (Boylan, 1999). This suggests that curricula in courses related to the hospitality industry may be outdated and are not flexible. Moreover, skills that students are supposed to acquire through education have not been applied effectively into real-world hospitality scenarios (Raybould & Wilkins, 2006). This points to the lack of student training and actual exposure to organizations that provide services in this industry. The lack of such skills may be acquired through developmental education. However, at this point in time, developmental education being offered in various educational institutions have been found to be wanting especially in terms of students outcomes related to skills that enable effective professional practice (Casado, 2009; Tews & Van Hoof, 2011). Amidst this background, the paper presents a critical analysis on the present state of development education, with focus on effectiveness in terms of students' skills acquisitions.
Hospitality Educational Programs
In spite of its 100-year old history, hospitality management education is constantly being criticized regarding its merit and place in higher education (Tews & Van Hoof, 2011). This is despite the fact that the hospitality industry is a multi-billion dollar industry that employs thousands of people doing various jobs, from office functions to front desk to recruitment. Common criticisms point to hospitality education as unnecessary because all the employees really need is common sense to be effective in this field, or that hospitality education does not merit its own classification as it can be integrated with business management (Tews & Van Hoof, 2011). These criticisms reflect a general perception that hospitality programs lack intellectual rigor, are not relevant to successful careers within the hospitality sector, "and are redundant or watered-down versions of business-school programs" (Tews & Van Hoof, 2011, p. 121). In short, critics assume that careers in this field are not considered as important as others because the need for formal education is not necessary.
However, as Tews and Van Hoof explain (2011), such critics are not fully cognizant about program contents such that they do not realize their relevance and are not appreciative of the unique skill sets graduates bring to the hospitality industry of tomorrow. In other words, these criticisms stem not from true knowledge of the curricula but from mere assumptions of what they contain. Alternatively, these critics have not found the link between formal education and application of knowledge in the hospitality industry.
Because of these criticisms, it is of utmost importance that developmental education, a key component of many hospitality workers' academic achievement, as well as hospitality management education, enhances their quality so that students are learning the skills that they are supposed to acquire while in school. In this manner, critics will find that the education is necessary to produce truly professional individuals whose performances of their jobs are in accordance to best practices in the industry which are also integrated into the curriculum.
Further, students seeking to have a career in hospitality need to be prepared for the global nature of this industry. While practical experience and common sense can be useful in this field, the trends that are present globally as well as the models and theories that govern the industry can only be acquired through formal education. In this regard, educators must make sure that students are not wasting time and money by designing updated and applicable courses. Moreover, hospitality educators should prepare learners for future leadership roles that are crucial in setting the direction of the industry (Chandana, 2001).However, an issue at hand is that most programs are structurally flawed and culturally inadequate in enabling students to be responsive and adaptive to changes (Chandana, 2001). More often than not, academic institutions tend to deliver course content with which they are comfortable rather then exploring new constructs and concepts that will be more relevant to learners as they prepare for their future careers in a rapidly transforming field (Chandana, 2001).Hence, it may be said that current schools offering hospitality courses have curricula that are dated thereby failing to prepare students for their future as well as the future of hospitality. Many instructors deliver content in isolation of what is truly happening to the business world right now. Indeed, "curriculum of travel and tourism management programs were patterned after the traditional hospitality management models, which were often narrow and highly specialized" (Chandana, 2001, p. 310).
Hence, there is a need for "more real inâ€depth understanding of the industry - theoretical and conceptual" (Chandana, 2001, p. 310). To give credit where it is due, there are schools that endeavor to create programs as respond to industry demand, it is unfortunate that such programs are "short-sighted and limited" (Chandana, 2001, p. 310). Today, hospitality programs are driven either by students needs or industry needs. Those that address student needs consider students as their customers. Whereas there is nothing wrong with this approach, a better one would be to focus on the industry or the market as the actual customer rather than the students (Chandana, 2001). Based on this perspective, program quality as well as student outcomes should be driven by both short- and long-term needs of the hospitality industry.
Moreover, based on this perspective, students are products while customers are, as mentioned earlier, the industry and the market. Meanwhile, in learner-oriented education, pedagogy highlights the significance of motivating the students and designed based on the belief that students learn according to their own paces aside from having divergent interests (Chandana, 2001). Current hospitality students need to be provided with the necessary tools and taught using techniques that will help them contribute to responsible hospitality in the future.
Currently, university students preparing for a hospitality management profession need to accomplish these outcomes:
- Develop their communication and listening skills;
- Develop broad experience;
- Volunteer for hospitality-related activities;
- Obtain post-secondary education;
- Strive to obtain a master's degree;
- Acquire the necessary mindset that will prepare them to start working from the bottom;
- Self-motivate in order to deal with required hard work;
- Begin developing their own networks of contacts and seek membership in hospitality associations;
- Gain proficiency in a second language;
- Keep their technological skills updated;
- Be good team players;
- Show initiative and be flexible (Chandana, 2001).
Into the 21st century, the global hospitality sector will be showing some important changes in the form of new products, new destinations, new technologies and expanded knowledge base (Chandana, 2001). Because of these, education for hospitality students should seek to develop learner's communication skills, critical analytical thinking, creativity and ability to synthesize information. Chandana (2001) emphasizes that hospitality education should be future-oriented. There are two ways to achieve these: first, to position curricula in order to target specific target markets; and second, realign schools' mission to be future-oriented through the restructuring of curricula (Chandana, 2001). In the process, these academic institutions will be able to produce students that are more attuned with the hospitality environment, diversity in the workplace and in the sector and are skilled in harnessing tools so that they become productive within the industry. Meanwhile, the future manager in hospitality would be expected to (i) attain at minimum, a diploma; (ii) technical, human resources, finance and marketing skills and knowledge; (iii) minimum of 15 years in at least three countries highlighting efficiency, dedication and creativity; (iv) management expertise demonstrating leadership and ambition; (v) adaptability; (vi) sociability that enable them to engage with international stakeholders; and (vii) mobility because they would have to be able to promptly move from one country to another at short notice (Chandana, 2001).
For a country to have a sustainable hospitality industry, its future workers should have the skills, knowledge and abilities that will enable them to thrive in international target markets (Chandana, 2001). Minus a hospitality-oriented education, destination and host countries will not be able to adequately satisfy customer needs. Due to the shortcomings in hospitality education, reform is of utmost importance particularly in terms of developmental education, a lynchpin of hospitality education. This is because most of the changes occurring in hospitality tend to be permanent such that students should be equipped with the necessary skills not only to thrive in this industry but also so that they could be creative in responding to these changes (Chandana, 2001).
The Financial Aspects
In the context of reforming developmental education, key financial considerations have to be emphasized. Except for a handful of exceptions, developmental education programs direly need funding (Boylan, 2002). Notably, developmental education is considered as a source of profit for many community colleges, but this profit is typically harnessed in supporting "other, higher cost, academic programs such as health sciences or more expensive vocational programs" (Boylan, 2002, p. 21). Thus, it may be said that without developmental education, many community colleges will not be able to deliver specialized and technical programs. Just as importantly, previous research has shown that for many academic institutions, developmental education programs generate more revenue than may be expected from the little funding that they receive. As seen here, revenues generated from developmental education far exceed the costs in developing and implementing it such that it deserves more funding than it actually receives because of the significant, potential gains that may be obtained.
Dynamic developmental education programs are innovative in the manners through which they address this lack of funding. Many of these programs harness grant funds in order to innovate upon, and improve, current offerings. The most widely-accessed developmental education grant funds are Title III, Title IV, and Title V grants from the American Department of Education (Boylan, 2002). Notably, Title III grants seek to "strengthen institutions with large numbers of economically disadvantaged students and are funded under various reauthorizations of the Higher Education Act of 1965" (Boylan, 2002, p. 22). On the other hand, Title IV grants are sources of funding for Talent Search, Upward Bound, Student Support Services, as well as other programs seeking to improve opportunities for first-generation college students. Title V grants are made possible through the reauthorization of legislation supporting Hispanic-serving institutions.
Meanwhile, a good number of community colleges are recipients of the Workforce Investment Act through the Department of Labor (Boylan, 2002). There are also community colleges who are recipients of innovation grants provided by the Fund for the Improvement of Postsecondary Education (FIPSE) (Boylan, 2002). Apart from these federal funding sources, many philanthropic foundations as well as local business at the local and state levels have their own grant funds especially targeting improvements in developmental education. It is noteworthy that best-practice developmental education programs have been generally aggressive in pursuing external grants so that they could remain innovative (Boylan, 2002). They look beyond state allocations, federal funding, tuition hikes, or institutional resource allocations so that their programs may be enhanced. An issue at hand is that considerable time is required to seek these additional, external sources of funding - this is time that could be allocated for improving student outcomes instead. Therefore, any reform of developmental education should place importance on funding source matters as these could benefit students.
Developmental Education Reform
It is believed that at the heart of developmental education shortcomings is its remediation orientation (Brothen & Wambach, 2012). Although remediation is important, it cannot be denied that skill development for 21st century industries and professions are the most important considerations. Indeed, many academic institutions offer developmental education using the "remediation only" approach, which contradicts the broader view of developmental education as academic support for all students delivered by faculty (Brothen & Wambach, 2012, p. 34). The overarching concern here pertains to whether remedial courses truly and adequately prepare students for their college work as well as how the courses fit into the full range of services for developmental students. Numerous scholars and researchers have been asserting that remediation as the core approach for developmental education "does not advance students toward degrees" (Brothen & Wambach, 2012, p. 32).
The main issue at hand is that because of the inadequacy of remediation as a core approach for developmental education, numerous students are not prepared for higher education or their future careers (Boylan, 1999; Brothen & Wambach, 2012). Moreover, the presence of underprepared students negatively affect faculty teaching style that is not conducive to student development. Studies in higher education institutions show that faculty members struggle in dealing with underprepared students (Brothen & Wambach, 2012). Indeed, some teachers have found the need to reduce their literary requirements for mainstream courses mainly because underprepared students are allowed to simply enroll. Another issue that is related to this is that teachers, in response to underprepared students, have had to reduce their subject content so that students could pass with flying colors. This ensures that such teachers are recognized for their students' good grades and thus ensured about their own future employment (Brothen & Wambach, 2012). Studies also show that many teachers, in response to their perceptions that their students lack requisite skills, transform their courses into skills courses even though they have no clear understanding about how skills development is to be appropriately achieved. In light of these, developmental education should be reformed according to new methods as discussed in the following section.
New Methods
Reforming developmental education will lead to greater student success (Boylan, 2002; Brothen & Wambach, 2012). A new method that community colleges and other academic institutions offering developmental education is to "the concurrent development of learning strategies while students are in graduation-credit content courses" (Brothen & Wambach, 2012, p. 34). This means to say that developmental education should be expanded in scope in order to use research-based alternatives to remedial courses such as freshman seminars, supplemental instruction, learning communities, collaborative learning, paired courses, as well as critical thinking instruction as part of the regular curriculum. Moreover, such academic institutions can integrate developmental education with both academic and occupational subjects. There have also been suggestions that developmental education should be integrated with college-level curriculum because this will enable skills development among students as well as gain more up-to-date and relevant knowledge regarding their chosen professions.
ConclusionIf one peruses extant literature, it would be noticed that there are many criticisms regarding the lack of skills of hospitality students as well as the shortcomings of hospitality management education. This has brought attention to developmental education, through which many hospitality students seek to gain more skills and knowledge regarding their chosen profession. Discussed in this paper are the many issues pertaining to developmental education as well as undeniable need for reforming developmental education. Recommended here are new methods that may be used in reforming developmental education.
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