According to a report ******* made £3.5 million in 2009. I don't know if its possible to make that much -
Back in 2007 the website was roughly targeting 32 keywords; now in 2009 they target over 400 different keywords to generate more sales.
The turnover in 2007 was roughly £1 million -- by the end of 2009 their turnover was approximately £3.5 million.
Due to the amount of online sales via search engine optimisation, the Company has increased its staff from 5 key members to 35 - in just 3 years.
There were no other methods used apart from white hat search engine optimisation on their flagship website *******.