There was a time early this year when writing companies and individual writers were spending a premium on advertising through social media sites. The high priced and demographic aimed advertising was their way of trying to stave off the threat that AI was bringing on at the time. They were doing their best to keep students in the human writer field but, things just did not work out as expected. AI seems to have won that battle. I still refuse to believe that Ai has won the war because AI is still reliant on humans to make it work properly. For everything the Ai can accomplish as a writer, there is a human writer behind that algorithm.
I would not spend a premium on advertising my services these days, if I were still an active writer. Instead, I would invest more in a word of mouth campaign to get students back to using human beings as their writer of choice. Let's face it, the only reason AI got better at writing is because humans began training it to do so.