The latter means that the claim, if relied on for making a purchasing decision, is likely to be harmful by adversely affecting that decision.
Why can't you quote the entire statement? Oh yeah, because doing so absolutely exposes your stupidity.
What is illegal is the potential to deceive, which is interpreted to occur when consumers see the advertising to be stating to them, explicitly or implicitly, a claim that they may not realize is false and material. The latter means that the claim, if relied on for making a purchasing decision, is likely to be harmful by adversely affecting that decision.
Let's go over a little English comprehension lesson, shall we?
The first statement says that what is illegal is the potential to deceive, not the actual deception. This in itself shows that proving that a client actually bought something (i.e., was effectively deceived by the ad) is not necessary. Now, what a lawyer must prove to hold a company liable is that "the claim, if relied on for making a purchasing decision, is likely to be harmful by adversely affecting that decision." Does this mean that the lawyer must prove that the claim was actually relied upon and that a purchase was made because of the claim? ABSOLUTELY NOT. All the lawyer has to prove is that IF the claim was relied upon, it would lead the client to making a purchasing decision that is harmful.
I don't get it, English is a simple enough language and you claim to be an expert in it, yet somehow you can't grasp something as simple as the explanation above.
By the way, your constant calls for help and affirmation
I'm not calling for help, I'm simply showing that your friends (WRT, pheelyks, FreelanceWriter) won't dare support you on this one because they are absolutely aware that you are undeniably WRONG. Oh, and no use stating that they're not responding because this isn't a substantive issue in the essay writing industry because, HELLO, you handpicked this issue as substantive. ^_________^
You are DONE.