Every spring, the storm clouds gather, the wind blows stronger and tornadoes of varying intensity make life interesting here in Tornado Alley. In recent years, I've noticed weathermen, er, I mean weatherpersons, er, I mean
meteorologists, describe these events in increasingly verbose terms. For example, it doesn't seem to just "rain" around here anymore, rather there is "thunderstorm activity" or "precipitation events."
According to Professor Calvin S. Brown's essay, "A Tale of Two Urban Areas" (
Horizon, Autumn 1966, Vol. 8, No. 4, p. 120), this trend mirrors another that is taking place in academic writing circles wherein empty nouns are becoming commonplace, apparently in an effort to somehow "sound smarter." For instance, Brown reports that, "The announcers were merely falling in line with the latest big trend in English. It can be accurately described in what may someday become a rule of English grammar: use
the noun that you really mean as an adjective, and let this adjective then modify some empty or redundant noun. In the language of educationists, this rule is already in effect. Not only have city and country been entirely replaced urban
areas and rural
areas, but the urban areas contain slum
areas, and the rural areas contain wooded
areas, and the parks in both have become recreational
areas."
Speaking at the world-famous Big Apple-based Department of Redundancy Department in New York City, Professor Brown responded to criticisms of his analysis of the rise of the empty noun by stating, "It is as if a man packing something in a box
hadto use all of the excelsior available." While Professor Brown concedes that television personalities have the weak excuse of having to fill up a certain number of on-air minutes, he argues that writers do not enjoy this excuse: "Most writers do not have the announcer's excuse. They are simply pompous, and in their minds, the more and bigger the words, the more impressive the statement will be. They
utilize instead of use, and
donate instead of give -- and even, in advanced cases,
verbalize instead of talk. Since such expressions are impressive (if at all) by being out of the ordinary, once they become ordinary their point is lost, and those who use them come to consider them as normal English and the simpler words as somehow substandard."
Alas, this trend appears to be gaining momentum, especially in the schools where driving is no longer taught in favor of "driver education" and "programs for teaching driver education
skills" (Brown, p. 120). Unless and until these trends are reversed, it is reasonable to predict that we can expect more of the same in the future. As Professor Brown concludes, "Once you double the padding, the possibilities become literally infinite. If two empty nouns can be used, why not three, or five, or seventeen?"