The slowdown, the downward trend, these have all become irrelevant because, for a major part of the year, schools were shut down. Students passed without having to complete examinations, pass written work, or submit projects. The writing field was officially in a coma for a majority of 2020. It is slowly coming back to life with the slow rollout of the school year. However, that does not assure the writers or academic companies of a return to normal. Everyone is starting from zero. We need to rebuild the industry. Repricing of the paper orders would be the first move towards stabilizing the industry. Promoting the writing services under a new normal would also help. We have to figure out how to get clients in a new academic field. If we don't figure this out soon, we will all be out of a job or business.